The subtle touch of emotional branding
Brands come to mean more to us than just objects, they come to represent accomplishments in our lives, milestones that we've crossed or decisions we've made. For me, that bike meant independence and fulfillment. My Suzuki had a subtle hint of acceptance, history and simplicity. For a Harley rider, it may mean community, devotion or legacy. In any case, when an emotional connection is made you make a customer for life. Read the full article...
How often do you Google yourself?
How often do you Google your name and company name to see what's out there? Once a month? Once a week? Everyday? Recently one of my clients had his account hacked, and we spent two days trying to clear it up. Well, not really, the tech team spent two days clearing it up. It just so happens that the hacker accessed his website and added two files that were loaded with viruses. We think they were there for about a week before they were noticed. Fortunately, Google noticed it when they were indexing the site and they put one of those big, blaring red labels that says "WARNING, THIS SITE MAY LOAD YOUR COMPUTER WITH A VIRUS" - Not good for a brand, eh? Read the full article...
Blogs: You write, you read, but do you respond?
Many of us write blogs, often every day or every few days, more or less but how often do you actually read someone else's blog and respond? I am sometimes guilty of this selfish interaction myself, and it's not good. Read the full article...
How To Upgrade Your Client’s Brand Experience
How can you take your brand to high level? I don't know every detail about your business, but imagine for a moment the experience of your client from the beginning to the end. What happens the moment they make contact? Think of every step, and use the example below to push yourself to think of a more inviting, enticing and luxurious way of doing it. Read the full article...
Where are all of the original ideas?
Have you ever had a thought that you believed was just brilliant, immediately followed by the thought that you are "probably not the only one that thought of it?" Here's why you should just move on... Read the full article...
I am really impressed with Zappos!
I attended a lecture where Tony Hsieh, CEO of Zappos.com, was the keynote speaker. His newest book is called “Delivering Happiness” and it came at just the right moment. Tony discussed with the attendees how we can use the example of this Billion Dollar company to create the perfect environment in which to grow our own businesses by focusing on our company culture. Tony’s commitment to the right company culture and their core values is beneficial to us all. He invited us to order a free copy of an annual “Culture Book” that they publish, which includes the thoughts of their employees, partners and customers.
I received my book today, exactly one week since the lecture, and I’m diving in. They say they’ve included the good, the bad and the ugly so you know what I’m looking for right? The ugly! I want to know what unfavorable things people are saying and have experienced with this brand. There’s always one… and not that I’m the type of person to seek out the negative AT ALL in a person or company, but Zappos is so pristine that I have to discover something in the pages of this 350-page hard cover book… Read the full article...
Learn to live a Bold, Brilliant and Rich Life
I just returned from a Miami business/pleasure trip for 5 days and one of the highlights of my trip, Karen Fagan, was the week’s inspiration.
While we were there we posted some videos of Karen working out. She started indoors lifting weights and then took it out to the beach for a run. We posted the video on Facebook and it was all they (the attendees of the conference) could talk about for the whole week. Here’s why: Karen is one of those rare kick-butt beauties that not only has a brain on her head but also the compassion to share it.
She’s a life coach (such a weak description for what she really does) and knows exactly what it takes to help women feel empowered and act on it. Today she has a free group call where you can hear all about how to move forward more boldly in your life and she has a program launching next week to guide you through it step-by-step, week-by-week. She has limited spaces for the program so if you’re interested, act fast. Here all about it at: http://bit.ly/dfP7Vt
Learn How To Expand to an International Audience
Learn how to expand your business to a truly International audience as Julye Augustine, founder of The Global Adventure Academy shares her expertise in global business development. Read the full article...
Be True to Yourself
If your online marketing material conjures up an image in your mind that just doesn't fit who you are, it's time to reevaluate. It's likely that you've been trying to model your approach after someone else and you haven't given your peeps the benefit of knowing you, learning your approach, discovering your ideas or connecting with your personality. Read the full article...
Happy Labor Day!
Happy Labor Day! I rarely recommend videos but this new video that popped up on YouTube is so innovative it needs to be shared all over the web. WARNING: There is some profanity in the first few seconds, so I advise you to mute the sound before you play it, you don’t need the sound to enjoy the video anyway. I guarantee you, you haven’t seen anything like this before (unless you’re one of the millions of people that have already seen it in the past few days). Once you take a look and have your fun, come back here and let me know how you liked it!
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