5 Ways to Increase Brand Engagement
1) Start small, stand tall. Technology doesn’t have to overwhelm us. Start small by choosing to connect with 5 people. Imagine if you have meaningful dialogue with 5 different people every day. Powerful!
2) Ask questions. Unless you’re doing data driven research, surveys can become so ordinary, and you know I’m all about the extraordinary! As an example, instead of sending a survey to your entire mailing list, send it to the top 10% of active subscribers. The feedback you get will be quick and genuine, and they’ll appreciate you having made the special effort.
3) Be consistent. I recently discovered that I had to take one of my favorite meetup groups off my plate because I was simply too busy to attend consistently. With my travel schedule this year I found I was only a partial presence, and because I valued the relationships so much, I decided to send an email and let the group know why I had been absent and that I’d only be able to make it out every once in a while.
An amazing thing happened… all of the members reached out to me and told me how honored they were that I considered the… Read the full article...
Brand Booster: Secure an ISSN Number for your Newsletter
I’ve noticed the ISSN number listed on the electronic newsletter for quite a few businesses in the past year and had been intending to find out more about it in due time. Well, that time was this week and I was pleasantly surprised to find out how simple it is.
If you’re a business owner you already know that one of the most important marketing tools you can use is your scheduled newsletter, whether it’s electronic or printed. The Library of Congress issues a serial number according to the type of media your publication will be used for and you can apply online. Find out the details, benefits and process at http://www.loc.gov/issn
Would you like to join me this week in making this a priority for your business? Comment here and let’s chart our progress, ok?
Brand in a day? Absolutely
Today I conducted my first intensive brand session with Rebecca Blake of CreatingSuperKids.com. Becky has a school in Seattle, Washington and is a neurodevelopmental expert helping with childhood behaviors such as ADhD, Autism and other sensory disorders. We started the day at 10am and were finished at 9pm, with a few breaks in between. It was INTENSE but this is what we built:
A Website – custom built on the wordpress platform
A Blog – separate but connected to the website (seamlessly) built on the wordpress platform
A custom banner and color scheme to match her brand
Business Cards, Stationary and Envelope
Authentic content that matched her expertise and personality.
My husband thought we were crazy, isolated for nearly 12 hours staring at a computer the whole time but what we did for Becky in 12 hours was more than most graphic designers/web designer could do for her in 2 months (she’s been waiting much longer than that for work on a similar project from someone else).
I imagine about 20% of the clients that I serve come to me because they have been stuck for months waiting for their website/brand/designer to move forward for tangibly with their brand.… Read the full article...
Taking advantage of every opportunity
This past Saturday I had the privilege of getting some amazing photos done with my friends by photographer Juliet Foster
She had a gap in her schedule, dresses, lighting and equipment. We showed up with makeup, shoes and happy faces. Here’s what we got:
Here’s a video of Becky’s shoot. I’ll be adding more;
Brand Transparency – Why your bottom line depends on it
ansparency is expected in today's marketplace. The more intimate and common your service, the more your clients will come to expect it. The transparency allows you to gain more credibility and also allows you to connect with your passion at every level. Read the full article...
Have you seen the new Twitter?
One of the branding components that’s a lot of fun here at Brand Excitement is the Twitter Backgrounds that we create for our clients. Unlike the generic default background that Twitter provides, or the standard templates that you can find on third party sites, our backgrounds are customized in alignment with the brand.
We take into consideration the pixel size for many different monitors, the color depth, and that “center feed” on the main page. Now that there’s a new twitter all a flutter, it looks like some revisions will be in order.
Have you seen it yet? Does it block your info? What’s your take?
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