How to express REAL brand value
You can easily express the real value of the things you offer by considering the following factors. Keep track of these factors, and people will connect to the service you’re offering based on the true value alone:
1) How many hours did it take you to produce it? Consider everything such as the time outlining it, research, writing, development, proofing and putting it into the system.
2) What results are people getting or expected to get from it? In the beginning you may only be able to tell people what they can expect, but after a while you’ll be able to tell people the effect it’s having in the lives of others.
3) What makes it unique? Since it’s unlikely that you are the only one in your business doing what you do, express what makes it so remarkably different from the others. Could anyone in your industry do it? Are they? If so, find a way to give people what they need that isn’t currently being met.
We all are attracted to the truth, and brands develop loyal, lifelong followers when they express the truth in everything they do. Do that, stay away from the trend of expressing fake values and you’ll see the caliber and success of your clients increase.