How to Brand Live Events and Workshops – Part 1

At some point in all of our business lives we must host an event. If you sell a product, that could mean a limited time only sale, a “private access” trunk show or an experience that gets them into the door. For us service based businesses that means getting in front of people that need our services and talking to them to show them how our service brings results.

Starting from the beginning, you need an effective name. What holds true in branding your company also holds true here. Naming is soooo very important. It’s the reason many businesses are not doing as well as they could be doing, and why some events are not well attended, though the content may be amazing. In our visual world, the name is the first impression, and we all know first impressions are hard to change.

As you’re doing that, try to also come up with an interactive call and response. I love the events I attend where the audience in unison says something in response to the speaker. It always makes you feel bonded to the team. It’s like that commercial where the chef says “Set it” and the audience responds “And Forget It.” Now, your call and response doesn’t have to be commercial tv quality, but something that keeps the group interactive and going along with you will boost morale and keep the energy in the room high.