How to Brand Live Events and Workshops – Part 2
Yesterday we discussed the first two things you can do to brand your live event. Your naming and interactive exercises will definitely draw the crowd towards you and keep them excited and interested. Here are two more suggestions in our series:
Use posters or powerpoint to create a branded environment. Even if you’re not using powerpoint slides, it’s a good idea to have a projection on the wall or on a screen that builds that impact and let’s attendees know they’re in the right place. In a small space, this feels good because it brings a theme to the room without doing a decor overhaul, and in a larger space it customizes the space and gives you more control.
Put your logo on the nametags, handouts, signup forms and all other printed materials. I have a custom ID tag that I use when attending events, but most people do not. A printed name tag with their name and you logo is always better than those peel and stick labels that they write on with a marker. Also, be sure to put your logo and web address in the corner of anything you hand out.