How to Brand Live Events and Workshops – Part 3
For the past two days we’ve discussed branding for your live events, including creating the atmosphere that will help your attendees to stay focused, feel a sense of community and stay excited. Here are our final two suggestions in this series. No matter how big or small your event may be, these recommendations will help you to shine in your event and have attendees walk away raving about their experience.
Make sure your signage helps attendees easily find you. There’s nothing worse than rushing to get to an event and then getting the run-around when trying to find the room or building. It’s a nightmare and transforms the mentality of the attendee to a negative one that you then have to overcome.
Let’s skip that barrier and make sure you have signs – and people – able to assist anyone attending your event from the point of entry for your building, and even from the street if your building is in a complex location (such as a college campus). This will also help you feel more at ease because the room will fill up quicker and can begin on time.
Brand Yourself. We can’t forget the most important asset in your business – YOU! The branding isn’t complete if it’s the room, the registration and the display. Since you’ll be an integral part of the event we also need to make sure we brand you. The simplest way to do this is to wear something that’s brand attractive, such as the colors of your outfit or the accessories that you use. Let these be a reflection of your brand and make sure not to wear an overbearing fragrance (I prefer to play it safe and not wear any, in case anyone may be allergic).
Best of luck for your next event!