Everyone makes mistakes in business. I made a whooping mistake a couple of days ago. I decided to do an electronic cleanse and dumped a bunch of unused and old files from my server. As a result of dumping them I dumped the files that generate this blog and it was 2 days before I realized it! I couldn’t believe it. Fortunately, I’ve had enough electronic errors in my day to know exactly what I should do if I’m going to rectify it immediately.
The first thing I did was contact my hosting provider. I told them what I deleted and asked them if there were any recourse. They immediately talked me through the steps to restore my files, which they backup automatically every day, and store for 7 days. Not bad for $15/month.
Once I completed the steps that they had me to take to restore the files, they recreated the user names attached to my database and I was back up and running. All of the photos, files and comments that were originally posted returned to the page as if they had never left.
Not only did they deliver Brand Excitement, they also anticipated my needs “in case”… Read the full article...
I am always delighted when I see the steps to the Brand Visibility Blueprint working. As you know, in November I hosted my very first live event for Global Entrepreneurship Week. I had 6 attendees and taught them 9 Ways to Gain Brand Visibility and Opportunities for their businesses. One of my students, John Bredin, an English Professor and host of a local television show, submitted an article featuring his experience and my workshop is highlighted.
It’s great to get this visibility for Brand Excitement but even more rewarding to see a student take one of the steps of the Brand Visibility Blueprint and garner instant results for his own brand! Kudos to John, and to taking immediate action
How do you solidify your Brand Difference?
When a brand establishes itself as the leader by making a claim that no one else can, their customers perceive them as the only solution to their problems. So how do you set yourself apart from the competition in a way that establishes both an authentic emotional connection as well as a need fulfilled? The foundation of developing your difference lies within every experience you’ve already had. The key to standing out in the past several years has become more dependent on your unique characteristics than in any other time in our history.
To start, let’s look at the top identifiers for brand distinction – S.P.A.C.E. Signals, Performance, Audience, Character and Emotion.
Signals. One way to stand out is with your brand signals. Brand signals include the external components of your identity. Things such as your logo, website, tag line, name, colors, etc. These are the external factors that help your clients to remember and recall your services when needed. Big companies spend tens of thousands of dollars on these components, but you don’t need to as long as you create something clear and authentic.
Performance Coupled… Read the full article...