Protected: The 7 Branding Mistakes (And how to fix them)
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Use Awards to Build Your Brand
I watched the Golden Globes Pre-Show tonight and noticed that the same question came up for each of the celebrities:
1) Who are you wearing, and
2) what’s it like to work with “insert name of prominent person here?”
I realized, it’s not unlike brand identity for your company. They may not ask who you’re wearing but they do pay attention, and they definitely will ask you who you’re working with. with. It made me think… people want to be aligned with other people that are making an impact in their industry.
I think whether you’re in the entertainment industry or the cleaning industry, winning awards will help you to boost your business in tremendous ways. We often take the beginning of the year to create our marketing plan, and I think we should also create a visibility plan, a deliberate effort to win awards and garner public attention. It’s not as complicated as you may think.
To start, look at any associations that you have memberships with, as well as your local Chamber of Commerce. They will generally sponsor annual awards for businesses that are having a community impact or setting an example of excellence in their industry.… Read the full article...
Do these 5 things for your brand in the new year
As the new year rolls in updating your brand materials is as important as setting your vision and goals. Hopefully week by week your gaining visibility and opportunities and that means you're getting more and more eyes on your stuff. What tends to happen for most people is that they roll into the new year and neglect a few really simple things along the way. The five essentials outlined below are subtle, but noticeable, and will position you at the top of your game (especially if you do them right away). Read the full article...
Brand Booster: Accept Payments Using Your Phone with Square Up
Ever been in a situation where you need to take a credit card payment but you're not near a computer and you don't have a portable machine? Well, now, if you have your cell phone, you can do it! Read the full article...
Happy New Year!!
The holiday season is over and I'm back to basics and ready to kick into high gear and focus on the next phase for Brand Excitement. Between holiday shenanigans and my usual jazz it was a great time and now I'm back on the grind. Read the full article...
