Companies today can pay anywhere from $300 – $300,000 to have someone think of an effective name for their business, service or product. Naming is crucial to having the emotional response with your target client. Is your name working for you? Ask yourself these questions:
1) Is it simple and clear?
2) Does it roll of the tongue?
3) Is it easy for people to understand what your business does?
My brand name went through many names before it found success in Brand Excitement. As the world changes, your name may need to change with it, but having a great name right out the gate will generate faster revenue than launching with a weak one. Did you ever change your company name? Was it scary for you? Please share by posting a comment below.