Tips on Real Brand Value
Good morning!
This weekend has been a blast for me. My cousin Kim celebrated her
50th birthday, and that meant I partied waaaay longer than I’m used to
(I was up almost 24 hours!). One thing about Darren’s side of the family —
they party party hard!
(With my cousin Kim celebrating her 50th - People flew in from across the U.S.)
I’m still recuperating and plan to do nothing today but kick my feet
up and relaxing. I didn’t relax too much though, for today’s article I give
some useful insight into real brand value, and the brand booster resource
has a link to get you some great photos for your website or blog.
Enjoy!
Great Video Resource with Animoto
Animoto.com makes it so easy to create video that even professional video editors use it. (I sound like a commercial right? Yeah, that happens with me sometimes.) I just think it’s a great product, and I suppose to add to my experience I’ve actually met one of the co-founders who lives right here in Jersey City, NJ. If you ever look up the history of Animoto, you’ll be inspired. It started as a group of four guys moonlighting after hours to make their dream a reality and now they are HUGE and have offices in New York and California. Go to the main page here and play around a bit.
5 Ways to Increase Brand Engagement
With each relationship that we form we must take a step back and observe the clues that make communication mutual. Sometimes people "bark" at one another, especially online. They tweet, text, send updates and schedule banter but don't ever "check in and join the conversation." It's not always deliberate, but these relationships usually find themselves fizzling out very soon. We have a lot of conveniences that are supposed to make staying in touch easier, but in truth, we still crave that one-on-one engagement. Read the full article...
Inspiration, Miss Representation and Me
Good morning! This week has been such an inspiring one for me filled with people and events that really fuel my passions. First, my friend Jeri Quinn hosted a class called Up Your Game; Conversations that Matter – a class fully devoted to changing the way we view business from a mindset of seeing all of our talents as assets and using those to deepen our relationships with one another — while growing our businesses.
Then, on Thursday, I watched the documentary on Oprah called Miss Representation. I had been forewarned that it would be full of deep insight, emotion and tears as it shone a light on how much further we as women need to go to change our world… and our position in it. I was deeply moved and it further validated my decision to launch the Global Organization for Women in Branding. I’m so close now. Just a few more weeks.
In today’s newsletter I talk about how we all can be connected and how we can truly be involved and invested in each other. I listed 5 simple things that can change the way we work in the world. I hope you enjoy it. Also, I’ve… Read the full article...
Strengthen your Brand with transparency
The growth of technology and the internet's leveling the playing field has had an impact on consumers that you must be aware of -- that of transparency. Consumers want greater transparency in their everyday purchases. Each day they become more educated about their buying power and use more scrutiny in deciding how and where to do business. Read the full article...
Ready For Your Brand Audit?
The brand audit teleclass is this Wednesday and applications are on fire. For an hour I'm going to hop on the phone and go page-by-page and screen-by-screen to evaluate the brand of two lucky winners. Read the full article...
