'Tis the season to start thinking about the next one! As the year winds down and a new one approaches we can't help but to consider our accomplishments and shortcomings this year as we look to the growth and progress we'd like to achieve for the next season in our lives. For you, like me, that probably means examining your brand. As you know, a great brand involves more than a great name and a beautiful logo or website, it requires an action plan. Read the full article... →

The holidays are usually a time of great generosity (even for the Grinch!). The energy of the season makes us reflect on the past year and evaluate our accomplishments and shortcomings. Whatever our financial circumstances, whether we have big profits or no profits, we want to contribute to others.

Giving to our family and friends is easy to do. We spend a lot of time with them and we know what they own, what they like, and what they need. Giving to our community can also be as easy when you know what to consider. If your giving brings more opportunities to your brand it will encourage you to do even more, and possibly provide the means to do so, so don’t feel guilty that you’ll be receiving something fabulous in return.

With service based businesses, the challenge in charitable giving often lies in finding the right way to gift our services. It’s takes planning, because we need to accommodate our schedules while making a true service contribution as well as a brand impact. When your brand is in the spotlight it’s important to position it with the right message, the right benefits and the right actions. Here are some… Read the full article... →