Beware the copycat
I’ve been compelled for quite a few months now to share more than just my business tips on this blog. I feel that one way to truly benefit from our joint experiences and insight as a community is to share what becomes “top of mind” for us, and today, I want to share my thoughts about copycat marketing.
Copycat – the dictionary defines it as one who copies, imitates or mimic another. There are a lot of copycat brands out there. There are a lot of copycat people out there. When I was young, I was quite unique, quite shy. I wanted to pave my own way in the world and the reward for that was a lot of scrutiny and being labeled as an outcast. I wasn’t the popular one by any means. I’m glad I learned that lesson early.
What I see in business these days is that there is no innovation anymore. Everyone is teaching you how to “attract clients… magnify your mojo… mastermind your way to riches” but really, aren’t they all talking about the same things over and over. Everyone is doing the video series to launch a new teleclass or program. Everyone is giving away the chance to win a free hour with their favorite celebrity coach. Everyone is doing what everyone else is doing.
For some, they get successful results, for others, they keep spinning the wheels. No one is teaching you how to build a business on your own terms. Now, I agree, guidelines are good, tried and proven methods are good. Networking is good. Buy when do you turn off all the noise in your head and on your screen, shut down the email and take a moment to think of something that really moves you?
If you’ve never done that, my challenge for you today is to find an hour where you can shut down everything. No ipod, no ipad, no eyes on you. Just you, and four walls, or a big body of water, or the porcelain thrown if that’s where you do your best thinking. Your client is looking for solutions, but they’re tired of the cookie cutter formula being fed to them the world over. Are you ready to make a change? Does what I’m saying ring true to you? I wanna hear your thoughts below.