National Entrepreneurship Week
It’s sad to say, but National Entrepreneurship week is over. I had a blast. This week found me checking into lots of events, meeting new friends and growing forward with old ones. I mostly attended events in New York and New Jersey and tomorrow I head to Chicago for one day to connect with my Client Service Manager and some dear colleagues of the Brand Excitement community at Fabienne’s tour (if you’ll be there please let me know so that I can look out for you).
Despite how busy my work load is I make sure to keep in close quarters with my community. They help me keep my finger on the ever changing pulse of business and keep me from doing business with blinders on.
I’m in constant update mode. I have a new video on the website (take a look on the home page at www.brandexcitement.com) and I’ve even opened up my calendar to do 5 free brand strategy sessions. I hope you get a spot (if you didn’t get an invitation to apply, just let me know, I’ll send you one).
I’ve been monitoring the news a bit more than usual and it seems that there’s always a brand in crisis. Last year during this season it was Charlie Sheen. This year it’s the Susan G. Komen for the Cure Foundation. The more success you get, ultimately, the more vulnerable you become to brand crisis. That’s why you’ve got to have a crisis management plan (for the media, or that client who is going to flame you due to an unsatisfied experience).
Let me ask you… how many companies, large or small, do you think know how to respond to brand disasters? People are the most important asset for any brand, and what they do, while working for us, and in this day of transparency, even when they’re not, has a huge impact on our brand’s success or failure. Be sure your business has one, and when a crisis strikes you’ll keep your composure.
How was your week? What events or activities did you get involved in?