Is your brand always on sale?
If your brand is always on sale or discounted, you may be hurting the perceived brand value of your company. In a comparison between Coach and L.o.u.i.s. V.u.i.t.t.o.n, I share why. Read the full article...
Coaching is not the only way to income growth
Be sure anyone you coach with has had, and continues to have, real field experience in the industry you're getting coached in. Otherwise, when the road takes a turn and their techniques don't work for you, you'll be out of money, out of solutions, and outraged. Tread wisely. Read the full article...
Build your brand with dedicated email campaigns
Dedicated email marketing campaigns can be a very effective way to grow your business but before you part with your money there are some key questions you need to ask upfront. Read the full article...
Keep your brand alive
With all the talk of automation and systems it's easy to forget that you have to stay plugged in when it comes to building your brand. I received a great (and humbling) reminder of this in an email recently. The results of falling off the wagon will remind you in many ways (your people really are your brand) and it can go a little something like this: Read the full article...
Don’t ask a life coach about a company brand name
There are 5 key steps that you need to know about creating a company brand name. Without these steps, your new name may cost you much more than you think, or worse, you may have to give it up. Read the full article...
Fear-based marketing: Spend your money or you might miss something
So much of marketing today is about getting someone to buy out of fear of what "could be" if they don't buy. I'm sick of it. And I'm finally at a point where I'm able to recognize that and do something about it. Read the full article...
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