Coaching is not the only way to income growth
Ok. So here’s the rant. Yet another “would be struggling” entrepreneur has hit my inbox with a “new coaching program they’ve started” so that they can “reach more people — we’ve been asking for it” and frankly, I’m a bit sick of it.
I see this cycle over and over again. The entrepreneur who’s had “relative” success in business. They want to make millions and millions of dollars THIS YEAR and in order to do so, they are told they need to coach.
Now, I’m all for packaging your services to help more people. That’s not what I’m talking about here. But I can’t even count on my hand how many “group coaching programs” have been launched in the past year where the owner saw it as a rags-to-riches easy road.
And here’s what happens. Some of those coaches do make it to six… ahem… or even seven figures. AND they walk away with a lot of disappointed clients because they didn’t deliver.
I’ve always admired the person who can “work” their craft and “teach” their craft but what I see here, what I’m talking about in this post, is the person who couldn’t “work their craft (ie, make money doing what they wanted to do) so instead they decide to teach what they THINK they know.
Kinda makes me sick.
I have always been an advocate of mentoring and lifelong learning so don’t mistake this post for an anti-coaching stance. Here’s my advice: Be sure anyone you coach with has had, and continues to have, real field experience in the industry you’re getting coached in. Otherwise, when the road takes a turn and their techniques don’t work for you, you’ll be out of money, out of solutions, and outraged. Tread wisely.