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Monthly Archives: December 2012

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2012′s Favorite Moments

Published December 31, 2012 | By Beatrice
Well, the year is done. As I look back on 2012 I look back to a year filled with fun, growth, opportunity and connection. I think I've traveled more this year than I have since the years when I used to model. The year found me on a plane practically every month, beginning with my trip to Chicago in January for my mother's 80th Birthday. After that I went through a series of fun and not-so-fun moments, such as when I missed my *next* flight to Chicago that following week for Fabienne Fredrickson's tour stop. Read the full article... →
Posted in Branding, Random Thoughts, Reviews and Advice | Tagged American Express, Count Me In, Dani Johnson, Fabienne Fredrickson, Helen Hodgson, kendall summerhawk, Max Simon, Rising Tide Capital, Serve the Goddess | Leave a comment

4 Starter Tools that Boost Your Brand

Published December 28, 2012 | By Beatrice
When you think of brands like L.o.u.i.s. V.u.i.t.t.o.n., Coach or Tori Burch, what comes to mind? Does a certain experience put you in their store or on their website? Likewise it's necessary to set up your brand identity accordingly. Right out the gate here are 4 things to do online: Read the full article... →
Posted in Branding | Leave a comment

Align your values with your brand

Published December 27, 2012 | By Beatrice
Your brand values are an indicator the public that you stand for something. It lets them know right away if you may be the perfect partner or provider for them. We outline ours here, and explain why they matter. Read the full article... →
Posted in Branding, Branding Exercises | Tagged branding exercise, branding toolkit, core values, facebook referral | Leave a comment

3 Tips For Consistent Business Revenues

Published December 26, 2012 | By Beatrice
I looked at my year and pulled out three things that I've done consistently that have grown my business steadily over the year. These tips are so simple they'll surprise you, but unfortunately, not many people are doing them. Read the full article... →
Posted in Uncategorized | Tagged business growth, increase ROI, increased sales, year-end review | Leave a comment

Christmas with Lady Gaga, Sarah Jessica Parker and Minnie Mouse!

Published December 25, 2012 | By Beatrice
The theme for Barney's department store window this year was "Electric Holiday" and the video they created was beyond words. I couldn't do it justice by just snapping a picture so I stayed for a second round and captured it for you on video here. If you're not in New York, you'll feel like you're out side with me during this video. Enjoy. Read the full article... →
Posted in Inspiration, Videos | Tagged Barney's New York, Lady Gaga, Linda Evangelista, Minnie Mouse, Naomi Campbell, New York Christmas Window | 1 Comment

What will you fight for in the new year?

Published December 24, 2012 | By Beatrice
We have soldiers all around us. Everyday soldiers that give their life for their fellow man, for a worthy cause, whether wearing a uniform or not. So today I'm honored to put my friend Rob Jelinski on your radar once again and introduce you to Revolutionary - The Project & Tour Read the full article... →
Posted in Inspiration, Recommended Events | Tagged Joel Jelinski, Rob Jelinski, Roger Echauri, Shayla, Shayla Music, The Sketchbook Project | Leave a comment

The Biggest Pro and Con of Publishing a Newsletter

Published December 21, 2012 | By Beatrice
There are several advantages publishing your own newsletter can offer to you. Many pros and cons that I can list here but for starters I'd like to tell you the biggest pro and con that I've found in my business and that of my clients. Read the full article... →
Posted in Branding | Leave a comment

The 3-2-1 Brand Growth Formula

Published December 20, 2012 | By Beatrice
Each month I focus on a core set of objectives. This 3-2-1 formula has helped me triple my income. I bet if you implement it for just a couple of months you'll start to see similar results too. Read the full article... →
Posted in Branding | Tagged annual marketing plan, brand growth, Speak Your Brand | Leave a comment

JJ Ramberg knows MY business

Published December 19, 2012 | By Beatrice
A review of JJ Ramberg's book "It's Your Business: 183 Essential Tips that Will Transform Your Small Business" In short, It is amazing! My favorite part of the concept is that JJ actually provides scripts given by some of the best experts on her show, covering everything from How to charge someone when they want you to do something at no cost, to negotiating when someone really needs a lower price. SCRIPTS!!! Read this, say that, make the sale, collect your cash. Read the full article... →
Posted in Branding, Reviews and Advice | Tagged It's your business book, JJ Ramberg, Ladies Who Launch | Leave a comment

QR Code usage is growing

Published December 18, 2012 | By Beatrice
By now you’ve noticed that QR codes are gaining popularity in the retail and business market. I first reported this resource to you last year and since then I’ve seen them increasingly used on event badges, business cards, store windows and BOOKS! If you’ve been wondering Read the full article... →
Posted in Brand Boosters | Leave a comment
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