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Branding Exercises

Making Your Mark With Brandmarks

By Beatrice
Learn how to make your mark with brandmark that fits on your business products and services for a simple way to be remembered. Read the full article... →
Posted in Branding Exercises | Tagged abstract mark, brand design, brand marks, brand signals, brandmarks, letterform mark, logo creation, pictorial mark, smart branding, wordmark

How to Handle a Brand Crisis

By Beatrice
Learn on how to handle brand crisis when the situation arise. Read the full article... →
Posted in Branding Exercises | Tagged brand crisis, brand crisis management, tips on brand crisis

How A Brand Management Program Helps Your Business

By Beatrice
Learn about the importance of having a Brand Management Program to help your business grow and succeed. Read the full article... →
Posted in Branding, Branding Exercises, Resources | Tagged brand management, brand management program, Branding

Beware the copycat

By Beatrice
I've been compelled for quite a few month now to really share more than just my business tips on this blog. I feel that one way to truly benefit from our joint experiences and insight is to share what becomes "top of mind" for us, and today, I want to share my thoughts about copycat marketing. Read the full article... →
Posted in Branding Exercises | Tagged brand strategy, celebrity coaches, copycat branding, copycat marketing, mastermind

Create Next Year’s Brand Growth Plan

By Beatrice
'Tis the season to start thinking about the next one! As the year winds down and a new one approaches we can't help but to consider our accomplishments and shortcomings this year as we look to the growth and progress we'd like to achieve for the next season in our lives. For you, like me, that probably means examining your brand. As you know, a great brand involves more than a great name and a beautiful logo or website, it requires an action plan. Read the full article... →
Posted in Branding, Branding Exercises

Charitable Giving Ideas That Bring Exposure To Your Brand

By Beatrice

The holidays are usually a time of great generosity (even for the Grinch!). The energy of the season makes us reflect on the past year and evaluate our accomplishments and shortcomings. Whatever our financial circumstances, whether we have big profits or no profits, we want to contribute to others.

Giving to our family and friends is easy to do. We spend a lot of time with them and we know what they own, what they like, and what they need. Giving to our community can also be as easy when you know what to consider. If your giving brings more opportunities to your brand it will encourage you to do even more, and possibly provide the means to do so, so don’t feel guilty that you’ll be receiving something fabulous in return.

With service based businesses, the challenge in charitable giving often lies in finding the right way to gift our services. It’s takes planning, because we need to accommodate our schedules while making a true service contribution as well as a brand impact. When your brand is in the spotlight it’s important to position it with the right message, the right benefits and the right actions. Here are some… Read the full article... →

Posted in Branding, Branding Exercises

Build Visibility For Your Brand Using Press Releases

By Beatrice
Learn all the opportunities about getting more exposure for your brand using press releases to build visibility and market for your business. Read the full article... →
Posted in Branding, Branding Exercises | Tagged brand exposure, brand marketing, Branding, press releases, upcoming events

Do You Need S.P.A.C.E.?

By Beatrice
Determine everything about the S.P.A.C.E. that helps and builds strong for your business brand. Read the full article... →
Posted in Branding, Branding Exercises | Tagged audience, character, emotion, performance, s.p.a.c.e., signals

Easy Tips to Brand Your Next Event

By Beatrice
Learn everything about an easy tips to brand your event that can help your business grow. Make sure you'll remember these tips so it'll be easy for you to plan on any events. Read the full article... →
Posted in Branding Exercises | Tagged event branding, event hosting, events, events planning, tips on events

Expressing Real Brand Value

By Beatrice
You can easily express the real value of the things you offer by considering three important factors. Keep track of these factors and people will connect to what you're offering based on true value. Read the full article... →
Posted in Branding, Branding Exercises | Tagged Branding, fake brand value, real brand value, real brand value tips, real value tips

Is Your Brand’s Name Working For You?

By Beatrice

Companies today can pay anywhere from $300 – $300,000 to have someone think of an effective name for their business, service or product. Naming is crucial to having the emotional response with your target client. Is your name working for you? Ask yourself these questions:

1) Is it simple and clear?

2) Does it roll of the tongue?

3) Is it easy for people to understand what your business does?

My brand name went through many names before it found success in Brand Excitement.  As the world changes, your name may need to change with it, but having a great name right out the gate will generate faster revenue than launching with a weak one. Did you ever change your company name? Was it scary for you? Please share by posting  a comment below.

Posted in Branding Exercises

For More Business Opportunities Speak Your Brand

By Beatrice
It's no secret that public speaking is one of the best ways to raise the visibility of your brand and expertise but what you say is just as important as getting out there! Have you ever stopped to analyze the strategy that top speakers use to move their audience to action? If you want to take better advantage of every speaking opportunity (including everyday conversations) be sure to incorporate these 3 quick and easy tips to create a powerful brand statement. Read the full article... →
Posted in Branding, Branding Exercises | Tagged Signature Talk, Speak Your Brand, Speaking

4 Values Your Brand Can Learn From Alexander McQueen’s Fashion House

By Beatrice
Anyone in the fashion industry knows that you must pay attention to branding at all times. It's not that the fashion industry is any more competitive than the others. Instead, it's because they understand that at every stage, you must stand out in order to be successful. We can examine Alexander McQueen to discover what we need to do to build an exciting brand. Read the full article... →
Posted in Branding Exercises | Tagged Alexander McQueen, Fashion branding, Lee McQueen

Are you going to win an award this year?

By Beatrice

Earlier this year I challenged you to find out how you can compete to enter some awards this year. Have you made your list yet? Next week is a webinar for the American Business Awards (the Stevies) and I plan to be on that call (and I have faith that I can win an award too!). It would be great if you join me (it’s a free call) and discover how you can boost your brand with more opportunities in this way.

There are dozens of categories, and the deadline isn’t until March, which gives you plenty of time to get it together and create a stellar application. Are you game? If so, be sure to visit the website at www.stevieawards.com

If you decide to go for it, or not, leave a comment below so that we can stay connected through the process.

Posted in Branding, Branding Exercises | Tagged American Business Awards, brand excitement, stellar application, Stevies

Do these 5 things for your brand in the new year

By Beatrice
As the new year rolls in updating your brand materials is as important as setting your vision and goals. Hopefully week by week your gaining visibility and opportunities and that means you're getting more and more eyes on your stuff. What tends to happen for most people is that they roll into the new year and neglect a few really simple things along the way. The five essentials outlined below are subtle, but noticeable, and will position you at the top of your game (especially if you do them right away). Read the full article... →
Posted in Brand Boosters, Branding, Branding Exercises

Develop your Brand Distinction with these 5 simple steps

By Beatrice

How do you solidify your Brand Difference?

When a brand establishes itself as the leader by making a claim that no one else can, their customers perceive them as the only solution to their problems. So how do you set yourself apart from the competition in a way that establishes both an authentic emotional connection as well as a need fulfilled? The foundation of developing your difference lies within every experience you’ve already had. The key to standing out in the past several years has become more dependent on your unique characteristics than in any other time in our history.

To start, let’s look at the top identifiers for brand distinction – S.P.A.C.E. Signals, Performance, Audience, Character and Emotion.

Signals. One way to stand out is with your brand signals. Brand signals include the external components of your identity. Things such as your logo, website, tag line, name, colors, etc. These are the external factors that help your clients to remember and recall your services when needed. Big companies spend tens of thousands of dollars on these components, but you don’t need to as long as you create something clear and authentic.

Performance Coupled… Read the full article... →

Posted in Branding, Branding Exercises

Add Brand Impact with a Custom Facebook Tab

By Beatrice
Building a custom tab for your Facebook Fan Page has many benefits. Unlike a personal page, the Facebook Business page allows you to measure the number of visitors to your site, as well as see the age, location and activity of the people in your community. Read the full article... →
Posted in Branding Exercises

How to Brand Live Events and Workshops – Part 3

By Beatrice
Signage and wardrobe are external factors, but important factors in building the brand experience for your live event. Live event branding includes you, your environment and what your attendees walk away with. In this three part series we uncover simple ways to add excitement to brand your events. Read the full article... →
Posted in Branding, Branding Exercises

How to Brand Live Events and Workshops – Part 2

By Beatrice
Using your wall space, or creating some, as well as putting your logo on the printed materials of your live event will have huge brand impact and create a memorable and exciting atmosphere for your attendees. Read the full article... →
Posted in Branding, Branding Exercises

How to Brand Live Events and Workshops – Part 1

By Beatrice
These suggestions are simple and affordable ways that you can brand your event. Many of them you can do yourself, and for those that you can't you can find a supplier online that meets your budget. Remember to brand smart and be sure not to go into brand overkill, and make your event a fun and memorable one, ok? Read the full article... →
Posted in Branding, Branding Exercises
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