The holidays are usually a time of great generosity (even for the Grinch!). The energy of the season makes us reflect on the past year and evaluate our accomplishments and shortcomings. Whatever our financial circumstances, whether we have big profits or no profits, we want to contribute to others.
Giving to our family and friends is easy to do. We spend a lot of time with them and we know what they own, what they like, and what they need. Giving to our community can also be as easy when you know what to consider. If your giving brings more opportunities to your brand it will encourage you to do even more, and possibly provide the means to do so, so don’t feel guilty that you’ll be receiving something fabulous in return.
With service based businesses, the challenge in charitable giving often lies in finding the right way to gift our services. It’s takes planning, because we need to accommodate our schedules while making a true service contribution as well as a brand impact. When your brand is in the spotlight it’s important to position it with the right message, the right benefits and the right actions. Here are some… Read the full article...
Companies today can pay anywhere from $300 – $300,000 to have someone think of an effective name for their business, service or product. Naming is crucial to having the emotional response with your target client. Is your name working for you? Ask yourself these questions:
1) Is it simple and clear?
2) Does it roll of the tongue?
3) Is it easy for people to understand what your business does?
My brand name went through many names before it found success in Brand Excitement. As the world changes, your name may need to change with it, but having a great name right out the gate will generate faster revenue than launching with a weak one. Did you ever change your company name? Was it scary for you? Please share by posting a comment below.
Earlier this year I challenged you to find out how you can compete to enter some awards this year. Have you made your list yet? Next week is a webinar for the American Business Awards (the Stevies) and I plan to be on that call (and I have faith that I can win an award too!). It would be great if you join me (it’s a free call) and discover how you can boost your brand with more opportunities in this way.
There are dozens of categories, and the deadline isn’t until March, which gives you plenty of time to get it together and create a stellar application. Are you game? If so, be sure to visit the website at www.stevieawards.com
If you decide to go for it, or not, leave a comment below so that we can stay connected through the process.
How do you solidify your Brand Difference?
When a brand establishes itself as the leader by making a claim that no one else can, their customers perceive them as the only solution to their problems. So how do you set yourself apart from the competition in a way that establishes both an authentic emotional connection as well as a need fulfilled? The foundation of developing your difference lies within every experience you’ve already had. The key to standing out in the past several years has become more dependent on your unique characteristics than in any other time in our history.
To start, let’s look at the top identifiers for brand distinction – S.P.A.C.E. Signals, Performance, Audience, Character and Emotion.
Signals. One way to stand out is with your brand signals. Brand signals include the external components of your identity. Things such as your logo, website, tag line, name, colors, etc. These are the external factors that help your clients to remember and recall your services when needed. Big companies spend tens of thousands of dollars on these components, but you don’t need to as long as you create something clear and authentic.
Performance Coupled… Read the full article...