How to express REAL brand value
5 Ways to Increase Brand Engagement
1) Start small, stand tall. Technology doesn’t have to overwhelm us. Start small by choosing to connect with 5 people. Imagine if you have meaningful dialogue with 5 different people every day. Powerful!
2) Ask questions. Unless you’re doing data driven research, surveys can become so ordinary, and you know I’m all about the extraordinary! As an example, instead of sending a survey to your entire mailing list, send it to the top 10% of active subscribers. The feedback you get will be quick and genuine, and they’ll appreciate you having made the special effort.
3) Be consistent. I recently discovered that I had to take one of my favorite meetup groups off my plate because I was simply too busy to attend consistently. With my travel schedule this year I found I was only a partial presence, and because I valued the relationships so much, I decided to send an email and let the group know why I had been absent and that I’d only be able to make it out every once in a while.
An amazing thing happened… all of the members reached out to me and told me how honored they were that I considered the… Read the full article...