If there’s one thing that keeps a business in the black (profit) it’s innovation. It seems counter-productive to do something different but the reality is that there can only be a few successful copy cats out there and their life span is very limited. My experience shopping in New York is a great example of this.
Do you remember bootleg CDs and DVDs, or knock-off purses and watches? When I first moved to New York you could find “good looking” fakes everywhere. I always thought the real thing was better than the imitation, but there was enough of a market to keep the imitators in business… until there wasn’t.
Is the greatest form of flattery imitation, or is it the kiss of death? What got me thinking about this so much lately is the increasing number of copy cats I’m seeing on the market. There are two distinct ways I’ve been seeing this: At events and in marketing.
Now, obviously there are some fundamentals that need to be done in every business operation. That’s not what I’m talking about here. Today I’m specifically talking about the copy cat formula that is being washed, rinsed and repeated without any adjustment… Read the full article...
Have you noticed how inundated your inbox and banner ads have been with Marie Forleo’s B-School lately? If you’ve been in business and marketing online for more than a year chances are you’re in the midst of a B-School blitz, and love it or not, it paints the picture of how powerful it can be for your income and your brand when you use the enthusiasm and support of others.
I haven’t been through B-School myself, but for the past few weeks I’ve received promotions, offers and insights for it on a daily basis. It’s fun to see and it’s a powerful tool that you can use in your business as well, no matter where you’re starting out at.
Whether your business sells products or services, online or brick-and mortar you have options to leverage ambassadors to grow your business too. Sales make business work, and the more sales you have, the stronger your brand becomes.
So what is a brand ambassador? Simply put, they are people who are already fans and supporters of the products you sell and the work you do. They can be friends, family or former clients but the best ones are those who… Read the full article...
I’ve been on both sides of the advertising table, first as a model, and then as a project manager. When I was modeling the price for being talent in a local commercial averaged a few thousand dollars, and the price for producing them was in the tens to hundreds of thousands. A local 30-second spot was expensive. Imagine my surprise when, as an entrepreneur, I found out that you can advertise on tv for about the same cost, or sometimes even less than you’d pay for a website (but get that website first, you gotta have someplace to send the consumers to).
Two types of advertising are available: Broadcast and Cable. The name is as it implies. Broadcast is when you want to have a spot on a major network, ABC, NBC, CBS and FOX and cable, well, obviously, it can run the gamut. There are regional cable channels, local channels, (like your community college may have) and regional channels. What’s great is that most cable channels have reached an agreement with the government where they MUST offer low cost advertising to small businesses. That means the supply greatly exceeds the demand.
Don’t you just love secrets? Me too,… Read the full article...
The vicious cycle of Facebook. Have you ever found yourself experiencing something and feeling an urge, or even a requirement, to share it on Facebook? Do you ever have thoughts like:
- “This is awesome news. I should share this on Facebook so that people know I’m doing well”
- “Eww… I didn’t post about that new contract I won yesterday… I better do that so that other people want to work with me”
- “[celebrity name] and I should get a photo together. When people find out that I know her, they’ll think I’m special”
- “No one knows what I’ve been up to for a few days. I need to fill them in…”
- “I’ve got 3 trips in the next 3 weeks. I’m a jet-setter. I should show people the “lifestyle” that I’m living.”
- If I’m absent from Facebook, I won’t make any money
I just imagined those specific scenarios from the top of my head, but I’ve battled with similar ones many times. Social media has turned us into reputation slaves in a way, and as a result we can often feel like if we don’t put it on social media, We won’t matter.
It’s one of the biggest… Read the full article...