3 Core Steps to Growth In The New Year
As the year winds down and a new one approaches we can’t help but to consider our accomplishments and shortcomings this year as we look to the growth and progress we’d like to achieve for the next season in our lives. As you know, a great brand involves more than a great name and a beautiful logo or website, it requires an action plan. Just as a book has a table of contents and a recipe has a list of ingredients, a brand must have a comprehensive action plan that outlines step-by-step instructions on what to do to achieve the next level of growth. Read the full article...
Three Benefits of Postcard Marketing
Postcards are a great addition to a small business marketing campaign. They help you stand out from the crowd, are low cost, and high impact. There are three main benefits to postcard marketing described in this article to help you determine if this marketing stream is right for you. Read the full article...
Savor The Success of 2012
Nothing kicks off the holidays like a celebration with friends, wine, and a couple of cupcakes. At Savor the Success' holiday party we tipped our glasses to each other in a way that no other ladies groups compare. Read the full article...
Are you surrounded by a team of experts?
Having experts at your disposal for all things is just plain smart. This is just a little story of how I tapped into one of my friends, in expert in nutrition, and accomplished in 3 minutes what could have taken me 30 minutes. Read the full article...
Boost Your Year-End Revenues
Increasing the frequency of purchase is another very simple and very effective method to grow your business and if you master this you should never worry about going out of business ever again! Read the full article...
The Truth About Leads…
And almost every successful business that you know of does the same. For some they place ads all over Google, or buy leads by the thousands from a service. And still others will piggyback on someone else's list by placing a banner ad or paying to have a dedicated newsletter sent to that audience.
I've had friends and colleagues try to use leads in all of the above and then they were disappointed and couldn't believe it when nothing much happened. Read the full article...
Keys to mapping out a successful new year
Jodi and I have both been part of some amazing programs and workshops and events and masterminds... to the tune of TENS of THOUSANDS of dollars and we realized something at an event recently...
WE KNOW WHAT TO DO... we just need to map it out and get it done. Read the full article...
Glowing Client Testimonial from UberCoach
Ubercoach Michelle at Coeur Compass Coaching shares her experience of working with Brand Excitement and building her brand. Read the full article...
No TV for 90 days!
It's amazing how over-stimulated and full we get from watching even just a little bit of television. There's definitely a lot of subconscious energy involved in it. Have you ever done a media cleanse? Ever thought about it? What were the results? Read the full article...
5 Ways To Use Data to Make More Money
Using your brand story to invite the right prospects and opportunities to your business is not as easy as it sounds. People are skeptical and even when they "like" you it's still sometimes tough to get them to invest with you. To bridge the gap it's helpful to paint a picture so that the story becomes relevant to others. One way to do that is to by using numbers which including research, surprising facts and trends that your prospects will find alarming, inspiring or actionable. As they say, numbers don't lie. Read the full article...
Is your brand always on sale?
If your brand is always on sale or discounted, you may be hurting the perceived brand value of your company. In a comparison between Coach and L.o.u.i.s. V.u.i.t.t.o.n, I share why. Read the full article...
Coaching is not the only way to income growth
Be sure anyone you coach with has had, and continues to have, real field experience in the industry you're getting coached in. Otherwise, when the road takes a turn and their techniques don't work for you, you'll be out of money, out of solutions, and outraged. Tread wisely. Read the full article...
Build your brand with dedicated email campaigns
Dedicated email marketing campaigns can be a very effective way to grow your business but before you part with your money there are some key questions you need to ask upfront. Read the full article...
Keep your brand alive
With all the talk of automation and systems it's easy to forget that you have to stay plugged in when it comes to building your brand. I received a great (and humbling) reminder of this in an email recently. The results of falling off the wagon will remind you in many ways (your people really are your brand) and it can go a little something like this: Read the full article...
Don’t ask a life coach about a company brand name
There are 5 key steps that you need to know about creating a company brand name. Without these steps, your new name may cost you much more than you think, or worse, you may have to give it up. Read the full article...
Fear-based marketing: Spend your money or you might miss something
So much of marketing today is about getting someone to buy out of fear of what "could be" if they don't buy. I'm sick of it. And I'm finally at a point where I'm able to recognize that and do something about it. Read the full article...
Three Necessary Ingredients in Personal Branding
Personal branding will help you to stand out from others. With businesses and business owners expected to be more and more transparent it's hard to separate the two. Use these three key ingredients to help you stay true to yourself and gain a better brand position in the process. Read the full article...
5 Years After The Red Wedding Dress
Yesterday I celebrated my 5 year wedding anniversary and it was awesome. I've made so many new friends since that time that I wanted to share a glimpse into my wedding video for you. I've had so many requests for this because I wore a red dress for my wedding. Enjoy. Read the full article...
Build Your Brand with a Top Notch Media Kit
This week branding exercises teach you on how to build your brand with a top notch media kit to get a lot of visibility, tips and guides for your business. Read the full article...