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4 Tips For New Entrepreneurs Wanting To Start Smart

Published February 26, 2013 | By Beatrice
It's a great time to be an entrepreneur because the last 10 years technology has changed the way people do business an leveled the playing field. It's easier than ever to find your next client. More than ever before consumers have access to the information they need to make quick decisions. You have an advantage over big businesses in that don't have a monstrous amount of red tape to go through before you can implement your ideas. You can target new markets quickly, and you can ... Read the full article... →
Posted in Inspiration, Reviews and Advice | Tagged entrepreneur, entrepreneurship, starting a business, tips to grow a business, tips to start a business | 1 Comment

Brand Boosters: Collaborate with your team or clients anytime, anywhere

Published February 25, 2013 | By Beatrice
Whenever I start working with a new client I create a private review area for them to access the suite of materials we are going to create together. It's like a mini website portal for them to view and respond to things as we progress through the project. I've been on the lookout for something like this, available online, so that I can share it with you and help you extend a special brand experience. Well... I've found it. Read the full article... →
Posted in Brand Boosters, Resources | Tagged brand experience, brand management, client management, proofhub | Leave a comment

Church Branding: The Weekly Electronic Newsletter

Published February 24, 2013 | By Beatrice
An electronic newsletter is a great tool to help your church ministry. No matter what size your ministry is, the benefits far outweigh the effort. In this first of a series we examine what the newsletter accomplishes, and what should be in it. Let's get started... Read the full article... →
Posted in Church Branding | Tagged church branding, church email, church ministry, church newsletter, email marketing for churches, newsletter for churches | 2 Comments

Fun Things To Get In The Mail

Published February 18, 2013 | By Beatrice
oday is President's Day and I've spent much of it at my computer. I've been semi-working and semi-researching. A few weeks ago I had the grand idea to send surprise snail-mail to everyone in my database for whom I have a postal mailing address and it has me SUPER EXCITED... but I need your help Read the full article... →
Posted in Direct Mail Marketing, Inspiration | Tagged client gifts, direct mail, snail mail | 6 Comments

Brave Brand Ambassadors: Matt Damon for Water.org

Published February 15, 2013 | By Beatrice
Some brands get it right. They just get it right. They create engaging, compelling missions and they deliver a message so on point that you can't ignore them. In fact, you must do something about them. I love me some Matt Damon, and I love to save the world. Combine the two and BINGO - recipe for Success! Watch and learn. Read the full article... →
Posted in Branding, Inspiration, Videos | Tagged matt damon, Matt Damon 1 cup, toilet strike, water crisis, water.org | Leave a comment

A Rant About My Nightmare Networking Experience

Published February 13, 2013 | By Beatrice
Don't go to networking events just for the sake of it. If you're not there to build quality relationships you're just going to be shooting yourself in the foot. I had a nightmare experience of this sort last night. If you've ever been to a networking event make sure you don't make the same mistake these ladies did! Read the full article... →
Posted in Branding, Random Thoughts | Tagged bad etiquette, brand etiquette, Networking, whispering | 1 Comment

Branding Exercise: Set Your Networking In Motion

Published February 11, 2013 | By Beatrice
You really can get business from networking... if you have a networking plan. Here's what it is, and how to make one that works for you without exhausting you in the process. Read the full article... →
Posted in Branding Exercises, Resources | Tagged brand growth, business events, Networking, small business | Leave a comment

Church Branding: The Intro Packet

Published February 10, 2013 | By Beatrice
Visiting a new church can be intimidating and confusing. When someone's searching for a new church they often visit many until they feel that "click" that they've found exactly where they belong. You can make an impact and serve them in a warm and welcoming way by distributing an intro packet. Learn what's in one and how you can create one on any budget. Read the full article... →
Posted in Branding Exercises, Church Branding | Tagged church evangelism, church intro packet, church introduction, church welcome kit, church welcome packet, new visitors church info, visitors packet for church | Leave a comment

Brand Booster: Ease the burden of online forms with Wufoo

Published February 8, 2013 | By Beatrice
Online forms can be a pain. You need security, you need customization, permissions, validation and simplicity. Even for the most gifted coder, it's not easy. Here's a resource to ease the burden Read the full article... →
Posted in Brand Boosters, Marketing | Tagged customized forms, online forms, simple online forms, Wufoo | Leave a comment

The Brand That Won The Hearts of All –> Vaute Couture

Published February 7, 2013 | By Beatrice
There is just one fashion brand that you must get to know this season. It's Vaute Couture. See how they had carved out an amazing niche in their marketplace and stand out by standing up to violence against animals. Pretty awesome stuff in here. Read the full article... →
Posted in Branding | Tagged Humane Society of New York, PCRM, pcrm.org, vaute couture | Leave a comment
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