I am really impressed with Zappos!

I attended a lecture where Tony Hsieh, CEO of Zappos.com, was the keynote speaker. His newest book is called “Delivering Happiness” and it came at just the right moment. Tony discussed with the attendees how we can use the example of this Billion Dollar company to create the perfect environment in which to grow our own businesses by focusing on our company culture. Tony’s commitment to the right company culture and their core values is beneficial to us all. He invited us to order a free copy of an annual “Culture Book” that they publish, which includes the thoughts of their employees, partners and customers.

I received my book today, exactly one week since the lecture, and I’m diving in. They say they’ve included the good, the bad and the ugly so you know what I’m looking for right? The ugly! I want to know what unfavorable things people are saying and have experienced with this brand. There’s always one… and not that I’m the type of person to seek out the negative AT ALL in a person or company, but Zappos is so pristine that I have to discover something in the pages of this 350-page hard cover book to humanize the organization.

So far the book is a very feel good experience, and that’s what I’m expecting, but we learn most from our misgivings. If I come across any you’ll be the first to know. It’s clever really, of Zappos, to give me a book where searching for a criticism is like searching for a needle in a haystack. It means I must read every entry and every word until I get there. Very clever indeed…