Convert Video easily with Handbrake
Every once and a while I have a client video that needs to be converted from a format such as .AVI or direct from a DVD for posting online. File formats are a really tricky thing for several reasons and the easier it is for me to get a quality conversion done, the faster I can get back to building the brand.
Handbrake is a great downloadable tool that can be used by PC and Mac which lets you convert your video for uploading. I discovered it a couple of years ago and have been using it ever since. Usually programs like imovie don’t recognize native video formats, so you need to have it converted in order to import it and play around with it on your computer, or, as was the case for me this week, you need to convert it just to view it! Keep handbrake handy “just in case.” You can download it for free at handbrake.fr.