Thankful for the second family

I hope you’ve had a fabulous Thanksgiving weekend if you’re here in the United States. (If you’re not, I hope you had a great work week.) I’ve had a tradition for the past 10 years to celebrate with my second family here in New York — a group of friends from my home town, Chicago, and our new friends here in New York City. For 10 years we’ve had a potluck Thanksgiving culminating in a make-or-break game of Taboo. This year my team won. I was proud to add 4 points to the score. We had a blast.

My second family has about 30 members – bigger than my biological family. Such a blessing!

Have you noticed that the weekend has been filled with holiday shopping deals? Friday was Black Friday, yesterday was Small Business Saturday and tomorrow is Cyber Monday. Every retailer and business on the market is competing for the dollars in your pocket and analysts are waiting for the dust to settle to find out who came out on top.

This got me to thinking about the distinction between top brands and what gets our attention. The best brands keep their hand on the pulse of our changing needs and emotions and are able to do so consistently. How do you rank on clearly defining your brand difference? See how to create S.P.A.C.E. in your business in today’s exercise.

Also be sure to pay attention to this week’s Brand Booster. This week’s resource will help you to build strong search results for your website by looking at your keyword density. Enjoy your day!

Until next week…