Three Necessary Ingredients in Personal Branding

I don’t talk about this much, but personal branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income.

Here are three key things you need to develop a strong personal brand:
1. Get clear on your personal strengths, talents, values and unique expertise. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet them. Communicate in ways that reach into the hearts and minds of your target audience and connect with their core values and deepest desires.

2. Make a statement! Your branding statement must provide a clear, concise view of your unique set of strengths and tell why you can do it better than anyone else. You need to be able to state clearly and unequivocally why you are different than everyone else, and what services you offer that make you unique and set you ahead of your competition.
3.  Be consistent in every interaction that you have, whether you are saying something or doing something. Establishing a professional brand is absolutely critical to long term, sustainable business growth. In an overcrowded marketplace, if you’re not standing out, then you’re invisible. Branding your products and services will give you an edge over your competition and enhance your value to your target market.