Facebook Twitter YouTube YouTube RSS


1-888-YOU-BRAND


  •  

  • 0 subscribers
  • We respect your privacy
  • Email Marketingby GetResponse
  • Home
  • Services
  • Products
  • Events
  • Portfolio
  • About
  • Reviews
  • Media
  • BLOG
  • Contact
« Align your values with your brand
2012’s Favorite Moments »

4 Starter Tools that Boost Your Brand

By Beatrice

4 starter tools that boost your brandWhen you think of brands like L.o.u.i.s. V.u.i.t.t.o.n., Coach or Tori Burch, what comes to mind? Does  a certain experience put you in their store or on their website? Likewise it’s necessary to set up your brand identity accordingly.

Right out the gate here are 4 things to do online:

1) A website and hosting that belongs to you. Not one of those freebies that you get from someone like Wix or Godaddy or Vistaprint

2) Opt In box and Autoresponder. Your visitors are probably not going to make a purchase on the 1st exposure to your brand. While they’re on your website you want to get them into an exchange, even a free one because once they leave your site, you may not see them again. Having a system that allows them to enter their contact information and automatically sends them information and updates is a top way to build that relationship over time. The messages you create will reinforce your brand while adding the sense of familiarity which respectfully wins sales.

3) Professional Photography or video. Our business world is more transparent than ever, so if you’re “hiding your face” your going to be pegged suspicious. Add a photo or video of you and/or your team so that you come from behind the screen. This adds that personal touch to let your audience know you are a real person.

4) Blog. This is where you have your daily conversations. You can talk about trends in your industry, inspiration, annoyances and more. Update your blog at consistently and you’ll start to see a community gather to support (and invest in) you. One way to keep your readers posted about your content is to use RSS feeds.

I’m amazed and how often I encounter a website or brand that doesn’t have these simple core components in place. Businesses that don’t leverage such simple technology tools are really missing out on a lot of opportunities. Don’t be one of them. What tools do you rely on most that drive your business up? Share them below.

Posted in Branding
« Align your values with your brand
2012’s Favorite Moments »
Search
Browse Content
  • Audio
  • Brand Boosters
  • Brand Q and A
  • Brand Style
  • Branding
  • Branding Exercises
  • Branding Social Media
  • Church Branding
  • Direct Mail Marketing
  • Inspiration
  • Marketing
  • Random Thoughts
  • Recommended Events
  • Resources
  • Reviews and Advice
  • Uncategorized
  • Videos
Recent Posts
  • Get more stuff done with time blocking
  • The Art of the Edit – Taking Good to Great
  • Break the formula and use innovation to boost your brand
  • Leverage the power of brand ambassadors
  • Marketing: Old and New Conversion Cues
  • Marketing: Old and New Conversion Cues
  • Launch Your Business With Ease and Grace
  • Use TV Commercials To Promote Your Business
  • Why You MUST own your name as a domain name
  • Is a kickstarter campaign good or bad for your brand?
  • Does your wardrobe need rebranding?
  • Are you guilty of manufactured perception?
  • Facebook Pitfalls – What will they think of me if…
  • What happens during a Facebook Fast?
  • Branding lessons from the past — The Soft Soap Story
Tags
abstract mark ali brown aweber Bankable Branding Beatrice Johnston brand ambassador brand crisis brand crisis management brand etiquette brand excitement brand experience brand growth Branding branding exercises brand management brand management program brand marketing brand strategy brand visibility business growth church branding core values Dani Johnson entrepreneurship events Facebook kendall summerhawk keyword density letterform mark logo creation marketing Networking niche marketing personal branding pictorial mark press releases Rising Tide Capital s.p.a.c.e. Social Media Speak Your Brand video resources virtual assistant visual map wordmark Zeemaps

:: Home | :: Services | :: Proof :: :: About | :: Media | :: Blog | :: Contact

Copyright 2010-2013. All Rights Reserved.