Are you in the wrong zone? The comfort zone?
Innovation and growth are key signals that your brand will never reach a plateau. If your business goal is to multiply your success this year (financially, or otherwise) one of the most reasonable ways to that is to innovate in your industry and to do that you need to break out of your comfort zone. It’s easy, or at least, not very challenging, to keep your business the same… whether that’s within a small radius of where you live or doing the same work that you’ve done for years. Now is a great time to change that.
One way to break out of your zone by looking for opportunities to expand your business in a new area. Does that sound scary to you? It actually may not be as scary as you think. You can start slowly. You don’t have to launch a full marketing campaign in the new area for it to be effective. You can start off with little things, perhaps the next time you’re traveling for fun or business you can arrive a day or two earlier to your destination and attend another group’s networking meeting.
My husband Darren and I did this many years ago. We attended a Meetup group in Nashville and as a result we made some great friends and were even invited to an exclusive concert, complete with back stage passes and all, simply because we dared to show up and get to know a new group. It was fun, we made amazing connections and have memories for a lifetime.
And speaking of networking, it’s also a great idea to break out of your network by looking for communities that have synchronicity with your brand, but who you don’t serve directly. This is what I like to call inspiration parallels. You look for groups that could benefit from your service, but who, for whatever reason, you generally don’t connect with, or who don’t know about you or your service or the benefits you can deliver to their lives. It’s a lot of fun to show others what you can offer to improve something within their lives or give them a way to achieve their goals quicker. Consider these groups your “Power Partners” and never stop looking for opportunities to expand the circle.
Lastly, to truly break out of your comfort zone look for gaps in your industry that others have been hesitant to fill. One of of the ways that I’ve done this in my own business recently was with the introduction of my Brand Management Program. There’s been a gap for this in the small business sector and I saw that I could alleviate this struggle. Clients have been eager to sign up and I enjoy the work that we do.
I’m sure there are ways in your own industry that unmet needs can be served as well. Break out of what’s expected and see what breaking away from the comfort zone will do for your business. Ready to break of out your comfort zone? Brand Excitement can help. Schedule a free discover session and we can explore your next steps together?
