Do you have a marketable niche?
There's a lot to be said about micro targeting your business but before you take the plunge on any particular audience it's important to know if that audience will be able to sustain you financially. Before you spend the time and money it takes to build a powerhouse brand take the quick below to help you determine if yours is a market worth pursuing: Read the full article...
5 Tips to Help You Market When You Have No Time
Sometimes life gets busier than we can imagine and when that happens for entrepreneurs the first thing we tend to do is slow down our marketing efforts. Here are some tips to help you keep the momentum, even when you're busy! Read the full article...
Branding Exercise: Set Your Networking In Motion
You really can get business from networking... if you have a networking plan. Here's what it is, and how to make one that works for you without exhausting you in the process. Read the full article...
Church Branding: The Intro Packet
Visiting a new church can be intimidating and confusing. When someone's searching for a new church they often visit many until they feel that "click" that they've found exactly where they belong. You can make an impact and serve them in a warm and welcoming way by distributing an intro packet. Learn what's in one and how you can create one on any budget. Read the full article...
Win Clients With Multiple Touchpoints
Sometimes we become so involved in our business that we neglect the basics. Below is a list of touchpoints that you should consider for your business. If we were to drill down more specifically, there are hundreds of touchpoints that we could list, so this list simply serves as a bird's eye view to guide you. How many are you using? Read the full article...
Facebook For Churches
My face lights up every time I meet someone at church and find out they found us online. As a geeky girl, it does my heart good to know that the internet, a tool that can be used for so much selfishness and scam, can be used for God. One of the ways that you can really take advantage of this is by setting up a Facebook page for your church. Read the full article...
7 Tax Deductible Branding Expenses
Here's a list of 7 Tax Deductible Branding Expenses. Many of these are overlooked by self employed business owners. Make sure you're not paying more tax that you should this season. Read the full article...
Download your Gift of 7 Branding Worksheets
Today we're giving you a "sampling" of 7 worksheets from the Bankable Branding Toolkit. No opt-in required. Just click the link and do the exercises! (The full course is actually over 60 worksheets, templates and checklists, excel formatted documents and more). The worksheets start you off with the following essential branding exercises: Read the full article...
[Video] Start with what you know in business growth
One of my clients called me, really feeling low and disappointed about where she is in her business. She was ready to do something DRASTIC that I believe would have just sunk her deeper. Hear what happened and how, by the time I told her what to focus on, she was happy and feeling confident in her business once again (and it didn't cost her a dime!) Read the full article...
Use Brand Ambassadors To Expand Your Brand
Whether you have a team of 1, 10 or 100 you should tap into the power of Brand Ambassadors for your business. What is a brand ambassador? They can be your paid or unpaid sales force, always out in the marketplace conveying your worth and presenting you as you would present yourself. When most people think of brand ambassadors they think of the promotional models or hosts that pass out flyers and giveaways at expos and large events, but they're much more than that. Read the full article...
Discover the fortune that lies hidden in your website
Listen to this, I had a client call me a couple of days ago happy and excited about some new discoveries on her website. She finally (umm... after more than a year) started to take a look at her Google Analytics and realized that there were some behaviors that her readers were taking that she needed to take note of. For instance, she got to see what pages they liked most, how long they stayed on the site and specifically, she realized... Read the full article...
How to determine your brand’s niche market
Deciding to define yourself within narrow boundaries is a very key part of being able to market your business effectively and charge well for it. People like to work with specialists. Without a niche, you are just one more voice shouting from the crowd. Read the full article...
Branding Exercise: A Self-Examination For More Opportunities
Many businesses make the same mistake that I did several years ago, they start their business without a clear name, strategy or distinction to get them traction right away. They know they need to re-examine their business but don't know what that will involve and therefore do nothing. Today's branding exercises will get you un-stuck the next time you're in need of help. Read the full article...
Brand Booster: Increase Your Website Traffic With Free Addons
Imagine the impact of just one visitor to your site each day sharing the page with 2 or more of their friends? Free add ons for your website allow you to do just that. This article introduces an easy way to get you started and experimenting with Smart Add On today. Read the full article...
5 Branding essentials to take care of this week
As the new year rolls in updating your brand materials and online presence is as important as setting your vision and goals. Week by week you should be gaining more visibility and opportunities and that means you're getting more eyes on you. What tends to happen for many people is that they roll into the new year and neglect a few really simple things along the way. The five essentials outlined below are subtle, but noticeable... the type of things that successful brands do automatically. Read the full article...
Align your values with your brand
Your brand values are an indicator the public that you stand for something. It lets them know right away if you may be the perfect partner or provider for them. We outline ours here, and explain why they matter. Read the full article...
Build Your Brand with a Top Notch Media Kit
This week branding exercises teach you on how to build your brand with a top notch media kit to get a lot of visibility, tips and guides for your business. Read the full article...
Create An Exciting Brand Experience
Learn how to create an exciting and winning brand experience in your business and be on top. Read the full article...
