Facebook Twitter YouTube YouTube RSS


1-888-YOU-BRAND


  •  

  • 0 subscribers
  • We respect your privacy
  • Email Marketingby GetResponse
  • Home
  • Services
  • Products
  • Events
  • Portfolio
  • About
  • Reviews
  • Media
  • BLOG
  • Contact

Branding Social Media

Why You MUST own your name as a domain name

By Beatrice
We have all made mistakes. We have said stupid things. Done stupid things. Thought stupid things. This past weekend there was a PR/Social media/Personal branding crisis via twitter. Justine Sacco, a former PR exec with IAG brands, tweeted a racist remark from her personal twitter account and the backlash is something that she will be dealing with for years to come. Read the full article... →
Posted in Branding, Branding Social Media, Reviews and Advice | Tagged brand crisis, domain ownership, Justine Sacco, personal branding

Are you guilty of manufactured perception?

By Beatrice

magic-2-1120375-mThe new tools of online marketing present a tricky subtext when creating or managing a brand. Often I have conversations with friends and colleagues about whether social media is good or bad… used or abused…

Historically, BIG brands were the only ones to be able to manufacture what you think and perceive about their company, employees and community but now with the onslaught of social media, video and myriads of platforms available manufactured perception is now in the hands of all.

Creating the persona that everyone wants to be, see and connect with is at the root of a very dangerous force. There’s something that is driving a falsehood about your self worth being strongly connected with your life activity. I’ve watched as people commit to being really busy so that they can feel validated and valued.

In developing a brand one of the exercises we complete with our clients is to establish core values. Every brand has them. Every brand needs them. Establishing your brand values helps you to stay on track and can prevent you from falling into the trap of manufactured perception.

Here’s something to consider:

Your value doesn’t lay in the number of fans you have… Read the full article... →

Posted in Branding, Branding Social Media

Branding Social Media for Churches

By Beatrice
'm starting a new Sunday series today for churches. A new category, called Church Branding, because it's one of the most rewarding ways that I use my expertise. I've been managing the social media for my church (Hoboken Grace) for about 18 months and also serve on the welcome committee on Sundays. What's so rewarding is that each Sunday we have a few Connection Points set up at the church, small round tables where a new visitor can come over and introduce themselves and get a free gift. Read the full article... →
Posted in Branding Social Media, Church Branding | Tagged branding guidelines for churches, church branding, church social media, Hoboken Grace

Search

Browse Content

  • Audio
  • Brand Boosters
  • Brand Q and A
  • Brand Style
  • Branding
  • Branding Exercises
  • Branding Social Media
  • Church Branding
  • Direct Mail Marketing
  • Inspiration
  • Marketing
  • Random Thoughts
  • Recommended Events
  • Resources
  • Reviews and Advice
  • Uncategorized
  • Videos

Recent Posts

  • Get more stuff done with time blocking
  • The Art of the Edit – Taking Good to Great
  • Break the formula and use innovation to boost your brand
  • Leverage the power of brand ambassadors
  • Marketing: Old and New Conversion Cues
  • Marketing: Old and New Conversion Cues
  • Launch Your Business With Ease and Grace
  • Use TV Commercials To Promote Your Business
  • Why You MUST own your name as a domain name
  • Is a kickstarter campaign good or bad for your brand?
  • Does your wardrobe need rebranding?
  • Are you guilty of manufactured perception?
  • Facebook Pitfalls – What will they think of me if…
  • What happens during a Facebook Fast?
  • Branding lessons from the past — The Soft Soap Story

Tags

abstract mark ali brown aweber Bankable Branding Beatrice Johnston brand ambassador brand crisis brand crisis management brand etiquette brand excitement brand experience brand growth Branding branding exercises brand management brand management program brand marketing brand strategy brand visibility business growth church branding core values Dani Johnson entrepreneurship events Facebook kendall summerhawk keyword density letterform mark logo creation marketing Networking niche marketing personal branding pictorial mark press releases Rising Tide Capital s.p.a.c.e. Social Media Speak Your Brand video resources virtual assistant visual map wordmark Zeemaps

:: Home | :: Services | :: Proof :: :: About | :: Media | :: Blog | :: Contact

Copyright 2010-2013. All Rights Reserved.