The Art of the Edit – Taking Good to Great
Yesterday I rented the DVD Silver Linings Playbook and cuddled up with my dog Samantha for a few hours to some chocolate coffee and cake to spoil myself with a little me time. I didn’t know much about the movie before I rented it, but had received some good recommendations from a few friends at my office. I knew a few things:
1) I knew it had won awards
2) I knew it exceeded the producer’s expectations for it
3) I knew it was over a year old
So, I hopped online and looked at Netflix, but the movie wasn’t there. Then I hopped over to Amazon to see if they had it, and they did, but even though I was a Prime member it would still cost me $12.99 (yes, even 18 months after this movie was released that’s the price they were looking to charge), so I put it in my queue but before I pressed purchase I hopped on the Redbox website to see if one of the boxes near my house had it in stock.
Bingo! They did.
So I reserved the movie online, hopped in the car, retrieved the movie from the kiosk on my… Read the full article...
Break the formula and use innovation to boost your brand
If there’s one thing that keeps a business in the black (profit) it’s innovation. It seems counter-productive to do something different but the reality is that there can only be a few successful copy cats out there and their life span is very limited. My experience shopping in New York is a great example of this.
Do you remember bootleg CDs and DVDs, or knock-off purses and watches? When I first moved to New York you could find “good looking” fakes everywhere. I always thought the real thing was better than the imitation, but there was enough of a market to keep the imitators in business… until there wasn’t.
Is the greatest form of flattery imitation, or is it the kiss of death? What got me thinking about this so much lately is the increasing number of copy cats I’m seeing on the market. There are two distinct ways I’ve been seeing this: At events and in marketing.
Now, obviously there are some fundamentals that need to be done in every business operation. That’s not what I’m talking about here. Today I’m specifically talking about the copy cat formula that is being washed, rinsed and repeated without any adjustment… Read the full article...
Leverage the power of brand ambassadors
Have you noticed how inundated your inbox and banner ads have been with Marie Forleo’s B-School lately? If you’ve been in business and marketing online for more than a year chances are you’re in the midst of a B-School blitz, and love it or not, it paints the picture of how powerful it can be for your income and your brand when you use the enthusiasm and support of others.
I haven’t been through B-School myself, but for the past few weeks I’ve received promotions, offers and insights for it on a daily basis. It’s fun to see and it’s a powerful tool that you can use in your business as well, no matter where you’re starting out at.
Whether your business sells products or services, online or brick-and mortar you have options to leverage ambassadors to grow your business too. Sales make business work, and the more sales you have, the stronger your brand becomes.
So what is a brand ambassador? Simply put, they are people who are already fans and supporters of the products you sell and the work you do. They can be friends, family or former clients but the best ones are those who… Read the full article...
Launch Your Business With Ease and Grace
Are you a dreamer? What do you dream about? There is no greater satisfaction than to watch a dream come true. Branding your business for a successful launch is a step that many people skip, and as a result they don't get to have the business of their dreams. Read the full article...
Use TV Commercials To Promote Your Business
I’ve been on both sides of the advertising table, first as a model, and then as a project manager. When I was modeling the price for being talent in a local commercial averaged a few thousand dollars, and the price for producing them was in the tens to hundreds of thousands. A local 30-second spot was expensive. Imagine my surprise when, as an entrepreneur, I found out that you can advertise on tv for about the same cost, or sometimes even less than you’d pay for a website (but get that website first, you gotta have someplace to send the consumers to).
Two types of advertising are available: Broadcast and Cable. The name is as it implies. Broadcast is when you want to have a spot on a major network, ABC, NBC, CBS and FOX and cable, well, obviously, it can run the gamut. There are regional cable channels, local channels, (like your community college may have) and regional channels. What’s great is that most cable channels have reached an agreement with the government where they MUST offer low cost advertising to small businesses. That means the supply greatly exceeds the demand.
Don’t you just love secrets? Me too,… Read the full article...
Why You MUST own your name as a domain name
We have all made mistakes. We have said stupid things. Done stupid things. Thought stupid things. This past weekend there was a PR/Social media/Personal branding crisis via twitter. Justine Sacco, a former PR exec with IAG brands, tweeted a racist remark from her personal twitter account and the backlash is something that she will be dealing with for years to come. Read the full article...
Is a kickstarter campaign good or bad for your brand?
Yesterday I was in my class for the Goldman Sachs 10,000 Small Businesses program and one of the women from our group announced her good news. She had launched her kickstarter campaign, just the day before, and had already raised over $10,000! Read the full article...
Are you guilty of manufactured perception?
The new tools of online marketing present a tricky subtext when creating or managing a brand. Often I have conversations with friends and colleagues about whether social media is good or bad… used or abused…
Historically, BIG brands were the only ones to be able to manufacture what you think and perceive about their company, employees and community but now with the onslaught of social media, video and myriads of platforms available manufactured perception is now in the hands of all.
Creating the persona that everyone wants to be, see and connect with is at the root of a very dangerous force. There’s something that is driving a falsehood about your self worth being strongly connected with your life activity. I’ve watched as people commit to being really busy so that they can feel validated and valued.
In developing a brand one of the exercises we complete with our clients is to establish core values. Every brand has them. Every brand needs them. Establishing your brand values helps you to stay on track and can prevent you from falling into the trap of manufactured perception.
Here’s something to consider:
Your value doesn’t lay in the number of fans you have… Read the full article...
Facebook Pitfalls – What will they think of me if…
The vicious cycle of Facebook. Have you ever found yourself experiencing something and feeling an urge, or even a requirement, to share it on Facebook? Do you ever have thoughts like:
- “This is awesome news. I should share this on Facebook so that people know I’m doing well”
- “Eww… I didn’t post about that new contract I won yesterday… I better do that so that other people want to work with me”
- “[celebrity name] and I should get a photo together. When people find out that I know her, they’ll think I’m special”
- “No one knows what I’ve been up to for a few days. I need to fill them in…”
- “I’ve got 3 trips in the next 3 weeks. I’m a jet-setter. I should show people the “lifestyle” that I’m living.”
- If I’m absent from Facebook, I won’t make any money
I just imagined those specific scenarios from the top of my head, but I’ve battled with similar ones many times. Social media has turned us into reputation slaves in a way, and as a result we can often feel like if we don’t put it on social media, We won’t matter.
It’s one of the biggest… Read the full article...
Branding lessons from the past — The Soft Soap Story
Today’s article is contributed by Bonnie Halper at StartupOneStop.com
Back in the 1970s, liquid hand soap was sold by one guy: Robert Taylor, and his small company Minnetonka. It was his invention, and he knew he was on to something big. Test audiences loved the product and, despite barely having enough resources to do so, Minnetonka decided to go all in and make a push to take the product nationwide.
There was only one problem: Nothing he was selling could be patented.
The concept of liquid soap wasn’t new, and simple pumps had been around since the dawn of civilization. As a result, Taylor knew several huge soap manufacturers were ready to happily steal his idea the very moment it looked like it could succeed on a large scale. Armed with superior resources and the ability to quickly R&D an imitation product, the industry giants were ready to crush tiny Minnetonka.
Taylor, however, was ready for this.
Before any other company had the chance, Taylor decided to go shopping one day and bought a few plastic pumps. And by a few we mean F**KING ALL OF THEM. There were only two companies nationwide manufacturing those little… Read the full article...
Brand Lessons Learned From Tabitha’s Take Over
In today's blog I give my brand insights from watching an episode of Tabitha Takes Over on Bravo TV. You'll be surprised to learn how these lessons can apply to your business. Read the full article...
5 Simple Steps To Optimize Your Site’s Exposure
Today I want to address 5 key areas you need to pay attention to so that your rank can improve. Once you read the article download the worksheet and start implementing them. Read the full article...
5 Things to Consider Before You Hire a Virtual Assistant:
Books like The 4 Hour Work Week paint a utopian picture of what it's like to work with someone virtually. In truth, there are a lot of things to consider before hiring a virtual assistant. if you don't you'll be wasting money instead of making money or saving time. Here's what you need to know: Read the full article...
Brave Brand Ambassadors: Matt Damon for Water.org
Some brands get it right. They just get it right. They create engaging, compelling missions and they deliver a message so on point that you can't ignore them. In fact, you must do something about them. I love me some Matt Damon, and I love to save the world. Combine the two and BINGO - recipe for Success! Watch and learn. Read the full article...
A Rant About My Nightmare Networking Experience
Don't go to networking events just for the sake of it. If you're not there to build quality relationships you're just going to be shooting yourself in the foot. I had a nightmare experience of this sort last night. If you've ever been to a networking event make sure you don't make the same mistake these ladies did! Read the full article...
The Brand That Won The Hearts of All –> Vaute Couture
There is just one fashion brand that you must get to know this season. It's Vaute Couture. See how they had carved out an amazing niche in their marketplace and stand out by standing up to violence against animals. Pretty awesome stuff in here. Read the full article...
How to Brand Yourself For Success
Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Read the full article...
7 Deadly Sins That Sabotage Business Success
Most people who are starting or running a business will generally commit one or more of these sins which potentially sabotage their chances of success. We have all done it. We have an idea or spot an opportunity get all excited and fired up then our mind starts playing games with us or we speak to someone and they pour cold water over it. Read the full article...
