Does your wardrobe need rebranding?
I got an email from a friend on Facebook the other day, right after my hiatus, asking me if I was now modeling.
That brought such a smile to my face, and I told my friend “no, those days are over” but ironically, just a couple of weeks ago I hired a stylist based in Los Angeles to do a brand style strategy session with me because I was feeling a bit frumpy when I covered my skin.
Can you relate?
We’d all like to believe (at least I would) that it’s what’s on the inside that counts, but what’s on the outside is always, always, always the first thing anyone will notice you for, unless your blind or on the telephone.
So when I reached out to Sybil Henry, a friend and trusted colleague of mine who has worked in branding for over a decade just like me, I knew I was working with someone that wasn’t just going to tell me to dress “trendy” but who was going to consider who I am, what I like, and what my strengths are, and play to that.
It was so much fun. In my 43 years of life I… Read the full article...
Branding lessons from the past — The Soft Soap Story
Today’s article is contributed by Bonnie Halper at StartupOneStop.com
Back in the 1970s, liquid hand soap was sold by one guy: Robert Taylor, and his small company Minnetonka. It was his invention, and he knew he was on to something big. Test audiences loved the product and, despite barely having enough resources to do so, Minnetonka decided to go all in and make a push to take the product nationwide.
There was only one problem: Nothing he was selling could be patented.
The concept of liquid soap wasn’t new, and simple pumps had been around since the dawn of civilization. As a result, Taylor knew several huge soap manufacturers were ready to happily steal his idea the very moment it looked like it could succeed on a large scale. Armed with superior resources and the ability to quickly R&D an imitation product, the industry giants were ready to crush tiny Minnetonka.
Taylor, however, was ready for this.
Before any other company had the chance, Taylor decided to go shopping one day and bought a few plastic pumps. And by a few we mean F**KING ALL OF THEM. There were only two companies nationwide manufacturing those little… Read the full article...
I had a 5-Year Breakthrough!
I'm so excited. I didn't want to leave you hanging about my dilemma about my 5-year vision planning and I have an update! Read the full article...
What Are Your 5-Year Goals For Your Brand?
It's amazing how you can have such big goals, dreams and aspirations in your head but when it's time to put pen to paper you draw a blank. I have lofty goals. I want to transform the industry as we know it, give women in branding a voice and catapult our influence to the top of all industries.
Yet, breaking that down in yearly, then monthly, then weekly goals is a challenge. How do I start? What's realistic? What matters? Read the full article...
Believe Inspire Grow – Chicago Style
Women who had strong and lucrative corporate careers who gave it all up for the new life they wanted to live. For some of them this meant taking time off to have kids, and for others, it was pulling away to do their true passion. Read the full article...
Tory Burch Entrepreneur Mentoring: The Best Advice Ever Heard
Tory Burch is much more than a millionaire brand. She's also one of very few entrepreneurs who gives back and paves the way for others to follow in her steps, no matter their industry or expertise. Hear her personal team of mentors and colleagues share the best advice for your business. Read the full article...
4 Tips For New Entrepreneurs Wanting To Start Smart
It's a great time to be an entrepreneur because the last 10 years technology has changed the way people do business an leveled the playing field. It's easier than ever to find your next client. More than ever before consumers have access to the information they need to make quick decisions. You have an advantage over big businesses in that don't have a monstrous amount of red tape to go through before you can implement your ideas. You can target new markets quickly, and you can ... Read the full article...
Fun Things To Get In The Mail
oday is President's Day and I've spent much of it at my computer. I've been semi-working and semi-researching. A few weeks ago I had the grand idea to send surprise snail-mail to everyone in my database for whom I have a postal mailing address and it has me SUPER EXCITED... but I need your help Read the full article...
Brave Brand Ambassadors: Matt Damon for Water.org
Some brands get it right. They just get it right. They create engaging, compelling missions and they deliver a message so on point that you can't ignore them. In fact, you must do something about them. I love me some Matt Damon, and I love to save the world. Combine the two and BINGO - recipe for Success! Watch and learn. Read the full article...
Top African American Brands
In the United States the month of February is recognized as African American History month (or Black History month, depending on how old-school you are). In honor of that I'd like to do a series of blogs highlighting the achievements of African Americans in entrepreneurship and business. Right away, as soon as I thought of this idea I thought of some really admirable and heavy-hitting business owners that I'd like to profile... and then I thought "I should try to interview them!" Read the full article...
Happy New Year – Cool Free Images
I admit, I do love new beginnings. I love birthdays, anniversaries, graduations, celebrations. I like the new year for all that it brings. It's both a physical and mental note to change things up. An opportunity to do things better and have a reason for it that everyone can understand and relate to. When someone points out a moment in history, a failure, a shortcoming, you can say "oh, that was soooo last year" Read the full article...
Christmas with Lady Gaga, Sarah Jessica Parker and Minnie Mouse!
The theme for Barney's department store window this year was "Electric Holiday" and the video they created was beyond words. I couldn't do it justice by just snapping a picture so I stayed for a second round and captured it for you on video here. If you're not in New York, you'll feel like you're out side with me during this video. Enjoy. Read the full article...
What will you fight for in the new year?
We have soldiers all around us. Everyday soldiers that give their life for their fellow man, for a worthy cause, whether wearing a uniform or not. So today I'm honored to put my friend Rob Jelinski on your radar once again and introduce you to Revolutionary - The Project & Tour Read the full article...
Family Affairs
This week is about my family affairs. We had so much fun. I got a chance to meet my cousin Raphael and enjoyed the activities for the week. Read the full article...
Spring Forward
This week has been fun. I had a chance to spend time with my friend Julye and also had a speaking engagement for my favorite community organization teaching local entrepreneur words that sell. Great way to spring forward! Read the full article...
National Entrepreneurship Week
It was indeed a busy week, I'm so glad I survived the National Entrepreneurship Day. I have learned a lot from this program event and lot's to share too! Read the full article...
National Entrepreneurship Week
It's sad to say, but National Entrepreneurship week is over. I had a blast. This week found me checking into lots of events, meeting new friends and growing forward with old ones. Read the full article...
National Entrepreneurship Week Celebration
This week kicks off a celebration of National Enterpreneurship week. There's lots to do, and lots of opportunities to boost your business. Which will you be involved in? Read the full article...
Seventeen Years in New York City
This week has been a source of inspiration and reminds me how I spent my life for 17 years in New York City as well as I've learned how to build and boost visibility for your brand using press releases and mobile application. See my other blog post for details! Read the full article...
Thankful for the second family
This week has been a fabulous Thanksgiving weekend and shopping deals, determining S.P.A.C.E. and keyword density that will help build strong for your business brand. Read the full article...
