The Global Entrepreneurship Wrap Up
This week has been a lot of networking, focusing on brand etiquette and four key considerations on the business brand that you wouldn't break the rules. Read the full article...
Preparing for Global Entrepeneurship Week
A stepping forward on how to learn about planning an upcoming events, tips and other strategy to boost and help advertise the products and your services online. Read the full article...
Tips on Real Brand Value
Good morning!
This weekend has been a blast for me. My cousin Kim celebrated her
50th birthday, and that meant I partied waaaay longer than I’m used to
(I was up almost 24 hours!). One thing about Darren’s side of the family —
they party party hard!
(With my cousin Kim celebrating her 50th - People flew in from across the U.S.)
I’m still recuperating and plan to do nothing today but kick my feet
up and relaxing. I didn’t relax too much though, for today’s article I give
some useful insight into real brand value, and the brand booster resource
has a link to get you some great photos for your website or blog.
Enjoy!
Where Does Your Inspiration Come From?
I think the summer has put a new pep in my step and so each day as I head out I’ve beencarrying my camera with me. On Friday I decided to “stop and smell the roses” and I sought some inspiration at Bergdorf Goodman, one of my favorite department stores (if you can call it that) here in New York. There was one window that I just loved so much I went to visit it twice – pictured above. The display itself was great, but then when I went to look at my snapshot I could also see the trees and landscape in the background from the reflection of the glass…. and of course, you know that sent my mind wandering.
Designers are one of those great creative groups that constantly seek inspiration. All industries can learn a lot from them. This window display inspired me, and I completed a logo that I had been working on (in my mind) for weeks. What has inspired you this week?
I am really impressed with Zappos!
I attended a lecture where Tony Hsieh, CEO of Zappos.com, was the keynote speaker. His newest book is called “Delivering Happiness” and it came at just the right moment. Tony discussed with the attendees how we can use the example of this Billion Dollar company to create the perfect environment in which to grow our own businesses by focusing on our company culture. Tony’s commitment to the right company culture and their core values is beneficial to us all. He invited us to order a free copy of an annual “Culture Book” that they publish, which includes the thoughts of their employees, partners and customers.
I received my book today, exactly one week since the lecture, and I’m diving in. They say they’ve included the good, the bad and the ugly so you know what I’m looking for right? The ugly! I want to know what unfavorable things people are saying and have experienced with this brand. There’s always one… and not that I’m the type of person to seek out the negative AT ALL in a person or company, but Zappos is so pristine that I have to discover something in the pages of this 350-page hard cover book… Read the full article...
