Leverage the power of brand ambassadors
Have you noticed how inundated your inbox and banner ads have been with Marie Forleo’s B-School lately? If you’ve been in business and marketing online for more than a year chances are you’re in the midst of a B-School blitz, and love it or not, it paints the picture of how powerful it can be for your income and your brand when you use the enthusiasm and support of others.
I haven’t been through B-School myself, but for the past few weeks I’ve received promotions, offers and insights for it on a daily basis. It’s fun to see and it’s a powerful tool that you can use in your business as well, no matter where you’re starting out at.
Whether your business sells products or services, online or brick-and mortar you have options to leverage ambassadors to grow your business too. Sales make business work, and the more sales you have, the stronger your brand becomes.
So what is a brand ambassador? Simply put, they are people who are already fans and supporters of the products you sell and the work you do. They can be friends, family or former clients but the best ones are those who… Read the full article...
Launch Your Business With Ease and Grace
Are you a dreamer? What do you dream about? There is no greater satisfaction than to watch a dream come true. Branding your business for a successful launch is a step that many people skip, and as a result they don't get to have the business of their dreams. Read the full article...
What happens during a Facebook Fast?
I'm back! Today marks my return to Facebook activity and boy do I have a lot of insight and inspiration. I took a few months off of Facebook to decompress and really get clarity about what boundaries and observations I needed to make here. Read the full article...
Why is everyone freaking out about the new gmail?
With gmail it's like everyone hit the panic button at the same time. The reason for the panic? Many online marketers make most of their money based on one single factor: the size of their email list. It's a numbers game for them and not getting "top position" has almost all of them worried. Read the full article...
Do you have a marketable niche?
There's a lot to be said about micro targeting your business but before you take the plunge on any particular audience it's important to know if that audience will be able to sustain you financially. Before you spend the time and money it takes to build a powerhouse brand take the quick below to help you determine if yours is a market worth pursuing: Read the full article...
5 Tips to Help You Market When You Have No Time
Sometimes life gets busier than we can imagine and when that happens for entrepreneurs the first thing we tend to do is slow down our marketing efforts. Here are some tips to help you keep the momentum, even when you're busy! Read the full article...
Church Branding: The Electronic Newsletter Part 2
This week we continue our church branding series on email newsletters for churches. I'll give you some tips on what you can do, what you can't do, and how to get started in the whole process. Share this with your church staff and volunteers. Read the full article...
Brand Booster: Ease the burden of online forms with Wufoo
Online forms can be a pain. You need security, you need customization, permissions, validation and simplicity. Even for the most gifted coder, it's not easy. Here's a resource to ease the burden Read the full article...
Free Audio Download: 7 Steps To Brand Visibility
One my the most pressing issues for new businesses is how to get visible so that you generate revenue right away. Especially in the beginning of the year the focus is to start strong and keep the momentum going throughout the rest of the year. If you have plans to to focus your efforts on marketing and visibility I invite you to listen to a class I gave about how to maximize your opportunities for exposure. Read the full article...
Are you in the wrong zone? The comfort zone?
Innovation and growth are key signals that your brand will never reach a plateau. If your business goal is to multiply your success this year (financially, or otherwise) one of the most reasonable ways to that is to innovate in your industry and to do that you need to break out of your comfort zone. Read the full article...
How to chase a potential client without losing your breath
Ultimately, having multiple ways to contact your community helps you to convert your ideal person into a client. I like to say it gives me the ability to chase a potential client without losing my breath. I hope to give you a little snapshot of how the process works holistically, and you can tweak and tailor it for your own use. Read the full article...
Win Clients With Multiple Touchpoints
Sometimes we become so involved in our business that we neglect the basics. Below is a list of touchpoints that you should consider for your business. If we were to drill down more specifically, there are hundreds of touchpoints that we could list, so this list simply serves as a bird's eye view to guide you. How many are you using? Read the full article...
Time for a little direct mail marketing
So this year I'm looking to double my business, and my plan to do that is to double or triple my marketing efforts. In the two decades or so that I've been in branding what I've discovered is that the more you market a thing, even when it's downright awful, the more money it makes. So I'm going full throttle in my direct mail efforts. Read the full article...
National Entrepreneurship Week Celebration
This week kicks off a celebration of National Enterpreneurship week. There's lots to do, and lots of opportunities to boost your business. Which will you be involved in? Read the full article...
The mindset myth
This is a rant: I'm kinda sick and tired of other people constantly telling us we are not enough... not big enough... not rich enough... not special enough, etc. etc. The sad fact is that a lot of the time, they are so brainwashed that they don't even know that they're doing it. Read the full article...
Do you take time to DO business?
If you don't take time to be in your business, chances are your business isn't going to grow much. With the current climate of masterminds and networking and product lines it's hard to resist the lure of the next marketing mojo. If this is how you've been feeling, you're not alone. Read the full article...
