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Reviews and Advice

Get more stuff done with time blocking

By Beatrice

Sometimes I feel that as a business owner I’m called to be super human. There’s often so much to do, and so little time to do it that setting a list of priorities is the only way to survive. I’ve gotten pretty good at being able to recognize when something needs to shift, when something is a priority, an opportunity, and a distraction and I’ve seen many business owners struggle and suffer by NOT knowing the difference.checklist

The good news is, it can all be solved with a calendar and schedule. I know that seems overly simplistic and possibly not even real, but stick with me, I’ll explain exactly how this concept can change your life.

Let’s face it, building and managing a brand (i.e., your business) requires a lot of energy. The more energy  you have, the more you can do. The less energy you have, the less you can do (or the worse you are at it!). I try to keep my energy at a high by eating well (I’m vegan and sugar free) and making sure I get at least some moderate amount of exercise, but that’s not enough.

When there’s a deadline, an issue comes… Read the full article... →

Posted in Brand Boosters, Resources, Reviews and Advice

Why You MUST own your name as a domain name

By Beatrice
We have all made mistakes. We have said stupid things. Done stupid things. Thought stupid things. This past weekend there was a PR/Social media/Personal branding crisis via twitter. Justine Sacco, a former PR exec with IAG brands, tweeted a racist remark from her personal twitter account and the backlash is something that she will be dealing with for years to come. Read the full article... →
Posted in Branding, Branding Social Media, Reviews and Advice | Tagged brand crisis, domain ownership, Justine Sacco, personal branding

Is a kickstarter campaign good or bad for your brand?

By Beatrice
Yesterday I was in my class for the Goldman Sachs 10,000 Small Businesses program and one of the women from our group announced her good news. She had launched her kickstarter campaign, just the day before, and had already raised over $10,000! Read the full article... →
Posted in Branding, Reviews and Advice | Tagged crowdfund with ease, crowdfunding, kickstarter, New York Hat Factory, Patty Lennon, Satya Twena

Does your wardrobe need rebranding?

By Beatrice

shopping-galI got an email from a friend on Facebook the other day, right after my hiatus, asking me if I was now modeling.

That brought such a smile to my face, and I told my friend “no, those days are over” but ironically, just a couple of weeks ago I hired a stylist based in Los Angeles to do a brand style strategy session with me because I was feeling a bit frumpy when I covered my skin.

Can you relate?

We’d all like to believe (at least I would) that it’s what’s on the inside that counts, but what’s on the outside is always, always, always the first thing anyone will notice you for, unless your blind or on the telephone.

So when I reached out to Sybil Henry, a friend and trusted colleague of mine who has worked in branding for over a decade just like me, I knew I was working with someone that wasn’t just going to tell me to dress “trendy” but who was going to consider who I am, what I like, and what my strengths are, and play to that.

It was so much fun. In my 43 years of life I… Read the full article... →

Posted in Brand Style, Inspiration, Reviews and Advice

Women Entrepreneurs Rock The World!

By Beatrice
It's not often that women in business take the time to get together and grow. Last week at Savor The Success's Rock The World Conference 500 women gathered to do just that. Here some key takeaways from the conference in today's blog. Read the full article... →
Posted in Reviews and Advice

Testimonial: Brad and Molly discuss Booster Shots

By Beatrice
Brad and Molly discuss how much easier it is to work together as a couple by having a little help. Molly's very much a creative, while Brad is a "creative conservative" - together they now get what matters done by putting it into their Booster Shots program. Read the full article... →
Posted in Brand Boosters, Reviews and Advice | Tagged Booster Shots, brand manager, brand support, Branding, branding help, online business manager, virtual assistant

Tory Burch Entrepreneur Mentoring: The Best Advice Ever Heard

By Beatrice
Tory Burch is much more than a millionaire brand. She's also one of very few entrepreneurs who gives back and paves the way for others to follow in her steps, no matter their industry or expertise. Hear her personal team of mentors and colleagues share the best advice for your business. Read the full article... →
Posted in Inspiration, Reviews and Advice | Tagged entrepreneurship, tory burch foundation, tory burch mentors, women entrepreneurs

4 Tips For New Entrepreneurs Wanting To Start Smart

By Beatrice
It's a great time to be an entrepreneur because the last 10 years technology has changed the way people do business an leveled the playing field. It's easier than ever to find your next client. More than ever before consumers have access to the information they need to make quick decisions. You have an advantage over big businesses in that don't have a monstrous amount of red tape to go through before you can implement your ideas. You can target new markets quickly, and you can ... Read the full article... →
Posted in Inspiration, Reviews and Advice | Tagged entrepreneur, entrepreneurship, starting a business, tips to grow a business, tips to start a business

Brand Booster – 4 Critical Systems for Your Business

By Beatrice
Alexis Martin Neely's LIFT Foundation system has everything you need as a business of ANY size to get your legal, insurance, financial and tax systems in order. After spending more than five figures (it was nearly $30k) in masterminding groups, networking and events I realized THIS is the first thing that I should have invested in and implemented in my business. Read the full article... →
Posted in Brand Boosters, Resources, Reviews and Advice | Tagged Alexis Martin Neely, Financial and Tax, Incorporating your business, Insurance, Legal, LIFT Foundation System, trademark your business

Branding Exercise: A Self-Examination For More Opportunities

By Beatrice
Many businesses make the same mistake that I did several years ago, they start their business without a clear name, strategy or distinction to get them traction right away. They know they need to re-examine their business but don't know what that will involve and therefore do nothing. Today's branding exercises will get you un-stuck the next time you're in need of help. Read the full article... →
Posted in Branding Exercises, Reviews and Advice | Tagged audit a brand, brand visibility, branding exercises, examine a brand, niche marketing

2012’s Favorite Moments

By Beatrice
Well, the year is done. As I look back on 2012 I look back to a year filled with fun, growth, opportunity and connection. I think I've traveled more this year than I have since the years when I used to model. The year found me on a plane practically every month, beginning with my trip to Chicago in January for my mother's 80th Birthday. After that I went through a series of fun and not-so-fun moments, such as when I missed my *next* flight to Chicago that following week for Fabienne Fredrickson's tour stop. Read the full article... →
Posted in Branding, Random Thoughts, Reviews and Advice | Tagged American Express, Count Me In, Dani Johnson, Fabienne Fredrickson, Helen Hodgson, kendall summerhawk, Max Simon, Rising Tide Capital, Serve the Goddess

JJ Ramberg knows MY business

By Beatrice
A review of JJ Ramberg's book "It's Your Business: 183 Essential Tips that Will Transform Your Small Business" In short, It is amazing! My favorite part of the concept is that JJ actually provides scripts given by some of the best experts on her show, covering everything from How to charge someone when they want you to do something at no cost, to negotiating when someone really needs a lower price. SCRIPTS!!! Read this, say that, make the sale, collect your cash. Read the full article... →
Posted in Branding, Reviews and Advice | Tagged It's your business book, JJ Ramberg, Ladies Who Launch

The Secret Energy of Money

By Beatrice
So here I am at SEM event and it has been spectacular. I don't know where Kendall gets it from except to say some really profound things must be downloaded to her brain directly from God. No joke. Her ability to analyze and interpret complex situations and people and direct them on their path is breathtaking. Read the full article... →
Posted in Reviews and Advice | Tagged kendall summerhawk, money archetype assessment, personalized money blueprint, sacred money archetypes, secret energy of money

Aweber’s sneaky pricing policy

By Beatrice
Aweber is a popular email service provider for small businesses, but are you getting what you're paying for? As a client for over 2 years I share the flaws in the Aweber system. I hope it helps you make an educated decision if you decide to use them. Read the full article... →
Posted in Marketing, Resources, Reviews and Advice | Tagged aweber, aweber review, electronic newsletter, email marketing, email pricing, email service provider, ESP, ezine

Thankful for the second family

By Beatrice
This week has been a fabulous Thanksgiving weekend and shopping deals, determining S.P.A.C.E. and keyword density that will help build strong for your business brand. Read the full article... →
Posted in Inspiration, Random Thoughts, Resources, Reviews and Advice | Tagged Beatrice Johnston, holiday shopping deals, keyword density, s.p.a.c.e., thanksgiving weekend

Honored to be Mentioned on Inc.com

By Beatrice
I love Darren Dahl’s recent article on Inc.com. It’s called "10 Things to Look for in a Web Hosting Service" and will save you time, money and headaches. If you consider that your website is the ONLY thing that you own online, it makes sense to make it a priority in your business Read the full article... →
Posted in Reviews and Advice | Tagged Beatrice Johnston, brand excitement, Darren Dahl, Inc Magazine, Web Hosting

And honest review of 1and1.com domain registration

By Beatrice
An honest review of www.1and1.com domain registration services. I decided to try someone new and ventured away from GoDaddy.com. Here are the results of doing so (in time, expense and peace of mind) Read the full article... →
Posted in Random Thoughts, Reviews and Advice

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  • Is a kickstarter campaign good or bad for your brand?
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