Building Brand Excitement

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Do you have a marketable niche?

There's a lot to be said about micro targeting your business but before you take the plunge on any particular audience it's important to know if that audience will be able to sustain you financially. Before you spend the time and money it takes to build a powerhouse brand take the quick below to help you determine if yours is a market worth pursuing: Read the full article... →

Posted in Branding Exercises, Marketing | Tagged branding exercises, niche marketing, selling services

Women Entrepreneurs Rock The World!

It's not often that women in business take the time to get together and grow. Last week at Savor The Success's Rock The World Conference 500 women gathered to do just that. Here some key takeaways from the conference in today's blog. Read the full article... →

Posted in Reviews and Advice

Q&A – Bea Knows Best – Should I build 1 website or 2?

Today kicks off a new Q&A video series called Bea Knows Best. Take a look and listen to Karolina's common question about websites. Read the full article... →

Posted in Brand Q and A, Videos | Tagged Bea Knows Best, Brand Q&A

5 Tips to Help You Market When You Have No Time

Sometimes life gets busier than we can imagine and when that happens for entrepreneurs the first thing we tend to do is slow down our marketing efforts. Here are some tips to help you keep the momentum, even when you're busy! Read the full article... →

Posted in Branding Exercises, Marketing | Tagged how to market, marketing, marketing plan

Believe Inspire Grow – Chicago Style

Women who had strong and lucrative corporate careers who gave it all up for the new life they wanted to live. For some of them this meant taking time off to have kids, and for others, it was pulling away to do their true passion. Read the full article... →

Posted in Inspiration, Recommended Events | Tagged believe inspire grow, Big +Plus, Chicago networking, lisle networking, women in business

Testimonial: Brad and Molly discuss Booster Shots

Brad and Molly discuss how much easier it is to work together as a couple by having a little help. Molly's very much a creative, while Brad is a "creative conservative" - together they now get what matters done by putting it into their Booster Shots program. Read the full article... →

Posted in Brand Boosters, Reviews and Advice | Tagged Booster Shots, brand manager, brand support, Branding, branding help, online business manager, virtual assistant

We’ve just launched Booster Shots!

Brand Excitement Introduces a new task-based service to help small business owners get out of overwhelm and add more visibility and opportunity to their brands. Read the full article... →

Posted in Brand Boosters | Tagged Booster Shots, entrepreneur, Marketing done for you, virtual assistant

Tory Burch Entrepreneur Mentoring: The Best Advice Ever Heard

Tory Burch is much more than a millionaire brand. She's also one of very few entrepreneurs who gives back and paves the way for others to follow in her steps, no matter their industry or expertise. Hear her personal team of mentors and colleagues share the best advice for your business. Read the full article... →

Posted in Inspiration, Reviews and Advice | Tagged entrepreneurship, tory burch foundation, tory burch mentors, women entrepreneurs

5 Things to Consider Before You Hire a Virtual Assistant:

Books like The 4 Hour Work Week paint a utopian picture of what it's like to work with someone virtually. In truth, there are a lot of things to consider before hiring a virtual assistant. if you don't you'll be wasting money instead of making money or saving time. Here's what you need to know: Read the full article... →

Posted in Branding | Tagged assistant, business, give, job, means, means virtual assistant, need, people, project, tasks, va, virtual, virtual assistant, virtual assistants, work

Church Branding: The Electronic Newsletter Part 2

This week we continue our church branding series on email newsletters for churches. I'll give you some tips on what you can do, what you can't do, and how to get started in the whole process. Share this with your church staff and volunteers. Read the full article... →

Posted in Church Branding, Marketing | Tagged church branding, church newsletter, email marketing for churches, newsletters for churches

4 Tips For New Entrepreneurs Wanting To Start Smart

It's a great time to be an entrepreneur because the last 10 years technology has changed the way people do business an leveled the playing field. It's easier than ever to find your next client. More than ever before consumers have access to the information they need to make quick decisions. You have an advantage over big businesses in that don't have a monstrous amount of red tape to go through before you can implement your ideas. You can target new markets quickly, and you can ... Read the full article... →

Posted in Inspiration, Reviews and Advice | Tagged entrepreneur, entrepreneurship, starting a business, tips to grow a business, tips to start a business

Brand Boosters: Collaborate with your team or clients anytime, anywhere

Whenever I start working with a new client I create a private review area for them to access the suite of materials we are going to create together. It's like a mini website portal for them to view and respond to things as we progress through the project. I've been on the lookout for something like this, available online, so that I can share it with you and help you extend a special brand experience. Well... I've found it. Read the full article... →

Posted in Brand Boosters, Resources | Tagged brand experience, brand management, client management, proofhub

Church Branding: The Weekly Electronic Newsletter

An electronic newsletter is a great tool to help your church ministry. No matter what size your ministry is, the benefits far outweigh the effort. In this first of a series we examine what the newsletter accomplishes, and what should be in it. Let's get started... Read the full article... →

Posted in Church Branding | Tagged church branding, church email, church ministry, church newsletter, email marketing for churches, newsletter for churches

Fun Things To Get In The Mail

oday is President's Day and I've spent much of it at my computer. I've been semi-working and semi-researching. A few weeks ago I had the grand idea to send surprise snail-mail to everyone in my database for whom I have a postal mailing address and it has me SUPER EXCITED... but I need your help Read the full article... →

Posted in Direct Mail Marketing, Inspiration | Tagged client gifts, direct mail, snail mail

Brave Brand Ambassadors: Matt Damon for Water.org

Some brands get it right. They just get it right. They create engaging, compelling missions and they deliver a message so on point that you can't ignore them. In fact, you must do something about them. I love me some Matt Damon, and I love to save the world. Combine the two and BINGO - recipe for Success! Watch and learn. Read the full article... →

Posted in Branding, Inspiration, Videos | Tagged matt damon, Matt Damon 1 cup, toilet strike, water crisis, water.org

A Rant About My Nightmare Networking Experience

Don't go to networking events just for the sake of it. If you're not there to build quality relationships you're just going to be shooting yourself in the foot. I had a nightmare experience of this sort last night. If you've ever been to a networking event make sure you don't make the same mistake these ladies did! Read the full article... →

Posted in Branding, Random Thoughts | Tagged bad etiquette, brand etiquette, Networking, whispering

Branding Exercise: Set Your Networking In Motion

You really can get business from networking... if you have a networking plan. Here's what it is, and how to make one that works for you without exhausting you in the process. Read the full article... →

Posted in Branding Exercises, Resources | Tagged brand growth, business events, Networking, small business

Church Branding: The Intro Packet

Visiting a new church can be intimidating and confusing. When someone's searching for a new church they often visit many until they feel that "click" that they've found exactly where they belong. You can make an impact and serve them in a warm and welcoming way by distributing an intro packet. Learn what's in one and how you can create one on any budget. Read the full article... →

Posted in Branding Exercises, Church Branding | Tagged church evangelism, church intro packet, church introduction, church welcome kit, church welcome packet, new visitors church info, visitors packet for church

Brand Booster: Ease the burden of online forms with Wufoo

Online forms can be a pain. You need security, you need customization, permissions, validation and simplicity. Even for the most gifted coder, it's not easy. Here's a resource to ease the burden Read the full article... →

Posted in Brand Boosters, Marketing | Tagged customized forms, online forms, simple online forms, Wufoo

The Brand That Won The Hearts of All –> Vaute Couture

There is just one fashion brand that you must get to know this season. It's Vaute Couture. See how they had carved out an amazing niche in their marketplace and stand out by standing up to violence against animals. Pretty awesome stuff in here. Read the full article... →

Posted in Branding | Tagged Humane Society of New York, PCRM, pcrm.org, vaute couture