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How to Brand Yourself For Success

By Beatrice
Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Read the full article... →
Posted in Branding

7 Deadly Sins That Sabotage Business Success

By Beatrice
Most people who are starting or running a business will generally commit one or more of these sins which potentially sabotage their chances of success. We have all done it. We have an idea or spot an opportunity get all excited and fired up then our mind starts playing games with us or we speak to someone and they pour cold water over it. Read the full article... →
Posted in Branding

Top African American Brands

By Beatrice
In the United States the month of February is recognized as African American History month (or Black History month, depending on how old-school you are). In honor of that I'd like to do a series of blogs highlighting the achievements of African Americans in entrepreneurship and business. Right away, as soon as I thought of this idea I thought of some really admirable and heavy-hitting business owners that I'd like to profile... and then I thought "I should try to interview them!" Read the full article... →
Posted in Branding, Inspiration

Get to know me a little deeper – 5 fun facts

By Beatrice
Life is a moving train – so I wanted to tell you 5 things about me: 1) How many people live in your household: Just 2 – Myself and my Hubby, but we sometimes consider our doggy Samantha as our daughter, so that could be three living beings 2) Favorite Dish to make – we make most of our own food because my husband is vegetarian and I'm vegan, and we're both sugar-free: I really love Indian cuisine, and I think Darren would choose popcorn (if it were a cuisine)! 3) Favorite past-time TV Show... Read the full article... →
Posted in Branding

Brand Booster: Sell Your Digital Products with E-Junkie

By Beatrice
If you're just starting out or looking to sell a few products online a great way to get started until you reach a consistent volume is to use a low cost shopping cart solution. Read the full article... →
Posted in Brand Boosters, Resources | Tagged affiliate, download products, e-junkie, selling products

Free Audio Download: 7 Steps To Brand Visibility

By Beatrice
One my the most pressing issues for new businesses is how to get visible so that you generate revenue right away. Especially in the beginning of the year the focus is to start strong and keep the momentum going throughout the rest of the year. If you have plans to to focus your efforts on marketing and visibility I invite you to listen to a class I gave about how to maximize your opportunities for exposure. Read the full article... →
Posted in Audio, Branding, Marketing

Brand Q & A: WordPress Website or Traditional Website?

By Beatrice
Have you ever wondered what the difference between a wordpress website and a traditional website are? In spell out some of the main differences in this post to help you make that decision for your business at the onset of your launch Read the full article... →
Posted in Brand Q and A, Branding

Church Branding: Expressing Church Culture

By Beatrice
I've been going to church since I was a small child and as I sit back and think of each one, I can identify a culture for each experience. Some experiences were warm and inviting, and some were dominating and intimidating. I learned from each one, but this got me to thinking... how many church leaders consider their church culture before planting their church? Read the full article... →
Posted in Church Branding | Tagged church culture, church environment, church planting, church values

Getting to know my thoughts… on air travel

By Beatrice
being raised in poverty and in the projects, I never thought I'd be one of the lucky "few" to ever take a ride on a plane. I thought riding in a plane was for rich people. I even still remember the first time I ever went to an airport. I was a teenager, about 16 years old, and I took a ride out to O'Hare airport with my best friend Cassandra. Back then you didn't need a ticket to go to the gate, you didn't need luggage or clearance... there was no high-tech security. You just went. Read the full article... →
Posted in Random Thoughts

Are you in the wrong zone? The comfort zone?

By Beatrice
Innovation and growth are key signals that your brand will never reach a plateau. If your business goal is to multiply your success this year (financially, or otherwise) one of the most reasonable ways to that is to innovate in your industry and to do that you need to break out of your comfort zone. Read the full article... →
Posted in Branding, Marketing | Tagged business growth, comfort zone, innovation, Meetup groups, Networking, risk taking

How to chase a potential client without losing your breath

By Beatrice
Ultimately, having multiple ways to contact your community helps you to convert your ideal person into a client. I like to say it gives me the ability to chase a potential client without losing my breath. I hope to give you a little snapshot of how the process works holistically, and you can tweak and tailor it for your own use. Read the full article... →
Posted in Branding, Direct Mail Marketing, Marketing | Tagged client attraction, lead generation, online marketing, prospecting

Win Clients With Multiple Touchpoints

By Beatrice
Sometimes we become so involved in our business that we neglect the basics. Below is a list of touchpoints that you should consider for your business. If we were to drill down more specifically, there are hundreds of touchpoints that we could list, so this list simply serves as a bird's eye view to guide you. How many are you using? Read the full article... →
Posted in Branding Exercises, Marketing | Tagged advertising, blog, brandind exercises, direct mail, loyalty programs, presentations, Social Media, touchpoints, website, wom marketing, word of mouth

Brand Booster – 4 Critical Systems for Your Business

By Beatrice
Alexis Martin Neely's LIFT Foundation system has everything you need as a business of ANY size to get your legal, insurance, financial and tax systems in order. After spending more than five figures (it was nearly $30k) in masterminding groups, networking and events I realized THIS is the first thing that I should have invested in and implemented in my business. Read the full article... →
Posted in Brand Boosters, Resources, Reviews and Advice | Tagged Alexis Martin Neely, Financial and Tax, Incorporating your business, Insurance, Legal, LIFT Foundation System, trademark your business

Ideas for event swag bag giveaways

By Beatrice
When it comes to event gifts the rule of thumb is generally the more useful, the more effective. Below are a couple of suggestions of gift items that don't immediately get thrown in the trash. Some of these you can make on your own, and some will have to be ordered by one of the vendors I list at the bottom of this email. Read the full article... →
Posted in Branding, Resources | Tagged branders.com, conference give aways, corporate gifts, epromos.com, event gift bag, swag bag

Facebook For Churches

By Beatrice
My face lights up every time I meet someone at church and find out they found us online. As a geeky girl, it does my heart good to know that the internet, a tool that can be used for so much selfishness and scam, can be used for God. One of the ways that you can really take advantage of this is by setting up a Facebook page for your church. Read the full article... →
Posted in Branding Exercises, Church Branding | Tagged church evangelism, facebook church formula, facebook for churches, online church, social media for churches

7 Tax Deductible Branding Expenses

By Beatrice
Here's a list of 7 Tax Deductible Branding Expenses. Many of these are overlooked by self employed business owners. Make sure you're not paying more tax that you should this season. Read the full article... →
Posted in Branding Exercises, Resources | Tagged brand deductions, facebook advertising, IRS deductions, promotional items, Self Employment deductions, tax deductions

Brand Booster – SEO and Link Building Services

By Beatrice
To get found you need a combination of great content and great partners. You need other sites that are vouching for you and linking to you, and you need people to stay on your site longer so that the search engines will consider your site a valuable resource. Read the full article... →
Posted in Brand Boosters | Tagged brand booster, SEO resource, submit edge

Download your Gift of 7 Branding Worksheets

By Beatrice
Today we're giving you a "sampling" of 7 worksheets from the Bankable Branding Toolkit. No opt-in required. Just click the link and do the exercises! (The full course is actually over 60 worksheets, templates and checklists, excel formatted documents and more). The worksheets start you off with the following essential branding exercises: Read the full article... →
Posted in Branding Exercises, Resources | Tagged free branding exercises, graphic design, naming your company, telling your brand story, your brand platform

[Video] Start with what you know in business growth

By Beatrice
One of my clients called me, really feeling low and disappointed about where she is in her business. She was ready to do something DRASTIC that I believe would have just sunk her deeper. Hear what happened and how, by the time I told her what to focus on, she was happy and feeling confident in her business once again (and it didn't cost her a dime!) Read the full article... →
Posted in Branding, Branding Exercises, Videos | Tagged ali brown, elevate, high level coaching programs, online coaching, Platinum coaching

The New Marketplace Trend – Challenges and Competition

By Beatrice
Lately I've been a little frustrated with the way I see some entrepreneurs marketing their business. In particular, I see a growing trend by both service and product based businesses where they use the spirit of "competition" to develop group programs and events. Now, let me start here by saying I do think that a healthy challenge can be a good thing... when Read the full article... →
Posted in Branding, Random Thoughts | Tagged 90-day challenge, client competition, coaching challenge
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