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Beatrice Johnston

Today is Brand Excitement’s Anniversary!

By Beatrice
Three years ago today I launched Brand Excitement here in Hudson County, New Jersey. At the time I was till working a full-time job, had just graduated from Rising Tide Capital's Community Business Academy (one day before) and felt empowered, for the first time, to make a real go at being a business owner. Read the full article... →
Posted in Branding | Tagged Beatrice Johnston, brand excitement, business anniversary, Rising Tide Capital

Do you take time to DO business?

By Beatrice
If you don't take time to be in your business, chances are your business isn't going to grow much. With the current climate of masterminds and networking and product lines it's hard to resist the lure of the next marketing mojo. If this is how you've been feeling, you're not alone. Read the full article... →
Posted in Marketing | Tagged ali brown, Beatrice Johnston, brand marketing, bravo wellness, jodi krizer graber, mastermind coaching

Seventeen Years in New York City

By Beatrice
This week has been a source of inspiration and reminds me how I spent my life for 17 years in New York City as well as I've learned how to build and boost visibility for your brand using press releases and mobile application. See my other blog post for details! Read the full article... →
Posted in Inspiration, Random Thoughts, Resources | Tagged Beatrice Johnston, brand visibility, mobile app, new york city, press releases

Thankful for the second family

By Beatrice
This week has been a fabulous Thanksgiving weekend and shopping deals, determining S.P.A.C.E. and keyword density that will help build strong for your business brand. Read the full article... →
Posted in Inspiration, Random Thoughts, Resources, Reviews and Advice | Tagged Beatrice Johnston, holiday shopping deals, keyword density, s.p.a.c.e., thanksgiving weekend

The Global Entrepreneurship Wrap Up

By Beatrice
This week has been a lot of networking, focusing on brand etiquette and four key considerations on the business brand that you wouldn't break the rules. Read the full article... →
Posted in Inspiration, Random Thoughts, Resources | Tagged Beatrice Johnston, brand etiquette, brand excitement, global entrepreneurship week

Preparing for Global Entrepeneurship Week

By Beatrice
A stepping forward on how to learn about planning an upcoming events, tips and other strategy to boost and help advertise the products and your services online. Read the full article... →
Posted in Inspiration, Random Thoughts, Resources | Tagged Beatrice Johnston, brand excitement

Tips on Real Brand Value

By Beatrice

Good morning!

This weekend has been a blast for me. My cousin Kim celebrated her
50th birthday, and that meant I partied waaaay longer than I’m used to
(I was up almost 24 hours!). One thing about Darren’s side of the family —
they party party hard!

(With my cousin Kim celebrating her 50th - People flew in from across the U.S.)

I’m still recuperating and plan to do nothing today but kick my feet
up and relaxing. I didn’t relax too much though, for today’s article I give
some useful insight into real brand value, and the brand booster resource
has a link to get you some great photos for your website or blog.

Enjoy!

Posted in Inspiration, Random Thoughts | Tagged Beatrice Johnston, brand excitement

Inspiration, Miss Representation and Me

By Beatrice

Good morning! This week has been such an inspiring one for me filled with people and events that really fuel my passions. First, my friend Jeri Quinn hosted a class called Up Your Game; Conversations that Matter – a class fully devoted to changing the way we view business from a mindset of seeing all of our talents as assets and using those to deepen our relationships with one another — while growing our businesses.

Then, on Thursday, I watched the documentary on Oprah called Miss Representation. I had been forewarned that it would be full of deep insight, emotion and tears as it shone a light on how much further we as women need to go to change our world… and our position in it. I was deeply moved and it further validated my decision to launch the Global Organization for Women in Branding. I’m so close now. Just a few more weeks.

In today’s newsletter I talk about how we all can be connected and how we can truly be involved and invested in each other. I listed 5 simple things that can change the way we work in the world. I hope you enjoy it. Also, I’ve… Read the full article... →

Posted in Branding | Tagged Beatrice Johnston, brand excitement, vimeo

I’m writing a book!

By Beatrice
Recent statistics show that if just 1 in 3 small businesses were to employ 1 new person, the United States would reach full employment! Imagine that. And that's just 1 in 3 small businesses. My new book will discuss how small businesses can make a big difference in the world around us. Read the full article... →
Posted in Random Thoughts | Tagged Beatrice Johnston, brand excitement, Branding

Don’t you just love office par-tays?

By Beatrice
Brand Excitement Office Party Pictures Read the full article... →
Posted in Random Thoughts | Tagged Beatrice Johnston, brand excitement, Ron Roberts, Rose Carrano

Honored to be Mentioned on Inc.com

By Beatrice
I love Darren Dahl’s recent article on Inc.com. It’s called "10 Things to Look for in a Web Hosting Service" and will save you time, money and headaches. If you consider that your website is the ONLY thing that you own online, it makes sense to make it a priority in your business Read the full article... →
Posted in Reviews and Advice | Tagged Beatrice Johnston, brand excitement, Darren Dahl, Inc Magazine, Web Hosting

What type of Brand Mark do you have?

By Beatrice
There are 4 types of brand marks that help companies to have the appropriate visibility they need for marketing their company. They are 1) The Abstract Mark, 2) The Letterform Mark, 3) The Pictorial Mark and 4) The wordmark. Read the full article... →
Posted in Branding | Tagged abstract mark, Beatrice Johnston, brand excitement, brand logos, brand mark, letterform mark, pictorial mark, wordmark

Behind the scenes at Iman Cosmetics

By Beatrice
Behind the scenes footage of my time in front of the camera as a model for Iman Cosmetics. Read the full article... →
Posted in Videos | Tagged Beatrice Johnston, Iman, Iman Cosmetics, model

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