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brand crisis

Why You MUST own your name as a domain name

By Beatrice
We have all made mistakes. We have said stupid things. Done stupid things. Thought stupid things. This past weekend there was a PR/Social media/Personal branding crisis via twitter. Justine Sacco, a former PR exec with IAG brands, tweeted a racist remark from her personal twitter account and the backlash is something that she will be dealing with for years to come. Read the full article... →
Posted in Branding, Branding Social Media, Reviews and Advice | Tagged brand crisis, domain ownership, Justine Sacco, personal branding

How to Handle a Brand Crisis

By Beatrice
Learn on how to handle brand crisis when the situation arise. Read the full article... →
Posted in Branding Exercises | Tagged brand crisis, brand crisis management, tips on brand crisis

National Entrepreneurship Week

By Beatrice
It's sad to say, but National Entrepreneurship week is over. I had a blast. This week found me checking into lots of events, meeting new friends and growing forward with old ones. Read the full article... →
Posted in Inspiration, Random Thoughts, Recommended Events | Tagged brand crisis, brand crisis management, crisis management

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