Today is Brand Excitement’s Anniversary!
Three years ago today I launched Brand Excitement here in Hudson County, New Jersey. At the time I was till working a full-time job, had just graduated from Rising Tide Capital's Community Business Academy (one day before) and felt empowered, for the first time, to make a real go at being a business owner. Read the full article...
The Global Entrepreneurship Wrap Up
This week has been a lot of networking, focusing on brand etiquette and four key considerations on the business brand that you wouldn't break the rules. Read the full article...
Preparing for Global Entrepeneurship Week
A stepping forward on how to learn about planning an upcoming events, tips and other strategy to boost and help advertise the products and your services online. Read the full article...
Tips on Real Brand Value
Good morning!
This weekend has been a blast for me. My cousin Kim celebrated her
50th birthday, and that meant I partied waaaay longer than I’m used to
(I was up almost 24 hours!). One thing about Darren’s side of the family —
they party party hard!
(With my cousin Kim celebrating her 50th - People flew in from across the U.S.)
I’m still recuperating and plan to do nothing today but kick my feet
up and relaxing. I didn’t relax too much though, for today’s article I give
some useful insight into real brand value, and the brand booster resource
has a link to get you some great photos for your website or blog.
Enjoy!
Great Video Resource with Animoto
Animoto.com makes it so easy to create video that even professional video editors use it. (I sound like a commercial right? Yeah, that happens with me sometimes.) I just think it’s a great product, and I suppose to add to my experience I’ve actually met one of the co-founders who lives right here in Jersey City, NJ. If you ever look up the history of Animoto, you’ll be inspired. It started as a group of four guys moonlighting after hours to make their dream a reality and now they are HUGE and have offices in New York and California. Go to the main page here and play around a bit.
Inspiration, Miss Representation and Me
Good morning! This week has been such an inspiring one for me filled with people and events that really fuel my passions. First, my friend Jeri Quinn hosted a class called Up Your Game; Conversations that Matter – a class fully devoted to changing the way we view business from a mindset of seeing all of our talents as assets and using those to deepen our relationships with one another — while growing our businesses.
Then, on Thursday, I watched the documentary on Oprah called Miss Representation. I had been forewarned that it would be full of deep insight, emotion and tears as it shone a light on how much further we as women need to go to change our world… and our position in it. I was deeply moved and it further validated my decision to launch the Global Organization for Women in Branding. I’m so close now. Just a few more weeks.
In today’s newsletter I talk about how we all can be connected and how we can truly be involved and invested in each other. I listed 5 simple things that can change the way we work in the world. I hope you enjoy it. Also, I’ve… Read the full article...
Why Branding Matters Now More Than Ever
No matter the size of your business Branding will be the determining factor on whether your launch is successful or not. Take a lesson from HP and be sure to brand where it matters most. Read the full article...
Create A Legacy Through Mentorship
This year I was a volunteer helping Veronica Saunders to pitch her business for a competition and she tied for 1st place too!! I feel myself passing on a legacy of achievement and influence. Read the full article...
Brand Booster: Virtual Phone Receptionists
As a small business owner you have a lot of meetings, errands and work to do. Release yourself from the pressure of being "at your desk" by hiring a virtual phone answering system. Mine is Map Communications. Read the full article...
I’m writing a book!
Recent statistics show that if just 1 in 3 small businesses were to employ 1 new person, the United States would reach full employment! Imagine that. And that's just 1 in 3 small businesses. My new book will discuss how small businesses can make a big difference in the world around us. Read the full article...
Don’t you just love office par-tays?
Brand Excitement Office Party Pictures Read the full article...
Honored to be Mentioned on Inc.com
I love Darren Dahl’s recent article on Inc.com. It’s called "10 Things to Look for in a Web Hosting Service" and will save you time, money and headaches. If you consider that your website is the ONLY thing that you own online, it makes sense to make it a priority in your business Read the full article...
What type of Brand Mark do you have?
There are 4 types of brand marks that help companies to have the appropriate visibility they need for marketing their company. They are 1) The Abstract Mark, 2) The Letterform Mark, 3) The Pictorial Mark and 4) The wordmark. Read the full article...
Show your impact with client or location maps
A map is a great way to show your supporters where you are and who you serve. It helps to reinforce that you don't do business in a vacuum, and especially for online based businesses, it helps to take you global. Read the full article...
Are you going to win an award this year?
Earlier this year I challenged you to find out how you can compete to enter some awards this year. Have you made your list yet? Next week is a webinar for the American Business Awards (the Stevies) and I plan to be on that call (and I have faith that I can win an award too!). It would be great if you join me (it’s a free call) and discover how you can boost your brand with more opportunities in this way.
There are dozens of categories, and the deadline isn’t until March, which gives you plenty of time to get it together and create a stellar application. Are you game? If so, be sure to visit the website at www.stevieawards.com
If you decide to go for it, or not, leave a comment below so that we can stay connected through the process.
Reserve your spot for the Bankable Branding Teleclass
If you've been wanted to get past the "theory" of branding and move over to the practical step-by-step process, be sure to reserve your spot for the Bankable Branding Teleclass. Read the full article...
