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core values

Delivering Happiness Takes High Touch, Not High Tech

By Beatrice
Happiness is more than just a state of mind and Tony Hsieh, CEO of Zappos, is on a mission to prove it. I had the privilege of seeing Tony speak for The American Marketing Association and after two pages of notes I examined his philosophy and realized why the businesses he's managed have been so abundantly successful. Read the full article... →
Posted in Branding | Tagged Brand Values, Company Culture, core values, Delivering Happiness, Tony Hsieh, Zappos

Align your values with your brand

By Beatrice
Your brand values are an indicator the public that you stand for something. It lets them know right away if you may be the perfect partner or provider for them. We outline ours here, and explain why they matter. Read the full article... →
Posted in Branding, Branding Exercises | Tagged branding exercise, branding toolkit, core values, facebook referral

Three Necessary Ingredients in Personal Branding

By Beatrice
Personal branding will help you to stand out from others. With businesses and business owners expected to be more and more transparent it's hard to separate the two. Use these three key ingredients to help you stay true to yourself and gain a better brand position in the process. Read the full article... →
Posted in Branding | Tagged brand influence, brand statement, core values, personal brand, personal branding, target market

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