Do you have a marketable niche?
There's a lot to be said about micro targeting your business but before you take the plunge on any particular audience it's important to know if that audience will be able to sustain you financially. Before you spend the time and money it takes to build a powerhouse brand take the quick below to help you determine if yours is a market worth pursuing: Read the full article...
Branding Exercise: A Self-Examination For More Opportunities
Many businesses make the same mistake that I did several years ago, they start their business without a clear name, strategy or distinction to get them traction right away. They know they need to re-examine their business but don't know what that will involve and therefore do nothing. Today's branding exercises will get you un-stuck the next time you're in need of help. Read the full article...
