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personal branding

Why You MUST own your name as a domain name

By Beatrice
We have all made mistakes. We have said stupid things. Done stupid things. Thought stupid things. This past weekend there was a PR/Social media/Personal branding crisis via twitter. Justine Sacco, a former PR exec with IAG brands, tweeted a racist remark from her personal twitter account and the backlash is something that she will be dealing with for years to come. Read the full article... →
Posted in Branding, Branding Social Media, Reviews and Advice | Tagged brand crisis, domain ownership, Justine Sacco, personal branding

Three Necessary Ingredients in Personal Branding

By Beatrice
Personal branding will help you to stand out from others. With businesses and business owners expected to be more and more transparent it's hard to separate the two. Use these three key ingredients to help you stay true to yourself and gain a better brand position in the process. Read the full article... →
Posted in Branding | Tagged brand influence, brand statement, core values, personal brand, personal branding, target market

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